A rising tide lifts all cupcakes.

You want to see another reason why Georgia has embraced home-and-home series against marquee opponents?  As this AJ-C chart indicates, the cost of bringing in sacrificial lambs keeps on climbing.

Screenshot_2019-06-27 What UGA spends for non-conference opponents

You can pay Directional U a couple of million to show up on a Saturday for a game that likely won’t engage your fan base, or you can schedule a two-game series with Notre Dame that electrifies them or take a big payout from a Kickoff Classic in Atlanta.  This might have been a tougher call a decade ago, but now the math is making it easier and easier.

7 Comments

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7 responses to “A rising tide lifts all cupcakes.

  1. Gaskilldawg

    If, as I recall, UGA takes in revenues of about $5 million for a cupcake home game, and we are paying Kent State $2 million and still incurring the same operating costs of having the game, then yeah, I see your point.
    Any idea if and what UGA and Oklahoma pay each other to appear in each other’s stadiums?

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    • I believe the only payment obligation is if there’s a cancellation, but I could be wrong about that.

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      • Gaskilldawg

        Thanks. Okay, then rough guess, at $95 per ticket for Oklahoma instead of $55 per ticket, we make about $3 million more in ticket sales for OU than Kent State. Correct me if I am wrong, but it seems that over a 2 year period we play at OU for $0 and make $8 million in ticket revenue at home which we keep. We get receipts from the OU series of $8 million. We schedule 2 games with Kent State, sell a total of $10 million in tickets, it Kent State $4 million and wind up with $6 million in our pocket.
        I know I have not accounted for game day revenue separate from ticket sales but surely UGA does not get more than $4 million from those sources for 1 game.
        Yeah, unless I am missing something the bean counters are more excited about OU verses UGA than we are.

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  2. GruvenDawg

    As more teams fill up on home and homes with other power 5 schools the market for cupcakes will start to drop. I remember reading an article a couple of years ago that the AAC and other mid majors had jacked up their cupcake prices. I though then AD’s would reconsider the payouts they were having to make and the pendulum would swing. It makes for better schedules and keeps the fans engaged and paying for those tickets if it’s another power 5. The sad thing is the mid majors priced themselves out of the market and those programs need the sacrificial lamb dollars to help fund their programs.

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    • Gaskilldawg

      The mid majors and low majors will start to lobby for the NCAA basketball tournament model (the NCAA men’s tournament funds every NCAA team.) They will lobby to expand the CFP in exchange for a cut of the CFP revenues.

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      • Cojones

        And where did you get this wonderful info that produced such a decisive post? That’s OK, I already have an idea.

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  3. If you’re gonna be a lean, mean “dawgradin’ machine”, ya gotta’ cut back on those cupcakes…

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