$10 here, $10 there and pretty soon you’re talking about real money.

IPTAY, the Clemson athletics fundraising organization, has, according to its CEO, raised an astonishing $360 million through the past six years.

It’s needed to, in order to keep up with the college football Joneses.

Despite the consistent support of IPTAY, Clemson’s pockets are not as deep as its competitive peers. According to figures compiled by USA TODAYSports, during the 2017 fiscal year, Alabama, Ohio State, Georgia, Oklahoma, Auburn, Louisiana State, Tennessee and South Carolina each generated at least $135 million from ticket sales, television and licensing deals, student fees and contributions.

Clemson generated $112.6 million.

The biggest discrepancy between Clemson and its peers is the lucrative linear television networks established by other conferences. In each of the past three years, the SEC, anchored by its SEC Network, distributed at least $40 million to its member schools. The Atlantic Coast Conference never distributed more than $26 million in any of those years.

It’s done better than keep up.

According to the USA TODAYSports compilation, through the 2016 and 2017 academic years, Clemson generated more revenue from contributions than Alabama, South Carolina, Penn State, Wisconsin, Kentucky, Iowa, Washington and Michigan State.

In each of the past four years, IPTAY raised at least $20.5 million in its annual fund, which supplies cash directly to the athletic department, according to a copy of the organization’s annual review. In 2018, it raised $38.2 million in its annual fund, $15.1 million in major gifts, including cash, real estate and securities, $5.1 million in planned gifts and endowments and $6.6 million in premium seating and suites in Memorial Stadium, the basketball arena Littlejohn Coliseum and the baseball park Doug Kingsmore Stadium.

If you’re interested in the quid pro quo, here’s a breakdown of what IPTAY contributors receive.  All in all, it’s a well-oiled machine.