It’s what’s on the side of the TV camera that matters.

Dabo’s policy for ACC Media Days being what it is — no underclassmen — Trevor Lawrence won’t be in attendance.  David Hale notes what a disappointment that must be for at least one party.

That new ACC Network isn’t gonna sell itself, you know.

Which brings me to today’s question:  Lawrence clearly has promotional (i.e., commercial) value to a third party that doesn’t contribute a single thing to his academic experience.  For the sake of argument, let’s say Dabo gets overruled, relents and directs Lawrence to appear (gratis, of course).  Isn’t that an obvious case of exploitation?

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46 Comments

Filed under ACC Football, Clemson: Auburn With A Lake, It's Just Bidness

46 responses to “It’s what’s on the side of the TV camera that matters.

  1. AJ

    Only if you view it that way.

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  2. It’s not exploitation because Lawrence could tell his coach I’m not going because of your policy. He can’t be forced to appear like it’s jury duty. It would demonstrate Lawrence’s name, likeness & image has economic value that he should be able to trade on.

    I have a feeling the ACC Network is going to be a fall flop other than in greater Greenville, SC. Winter is a completely different question with hoops.

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  3. Bulldog Joe

    Clemson has a free pass on NCAA and ACC enforcement for the at least the next several years until the ACC Network recovers its startup costs and becomes profitable.

    Some individual student athletes may take a fall, but the athletic program itself will be untouchable. There are no other ACC football programs drawing the number of eyes needed to sustain the network through it’s most profitable season. They won’t kill the orange goose.

    Biggest obstacle for Clemson is gaining arrogance to the level of Texas and damaging the entire conference. You will know it when people stop falling for Dabo’s po’ lil’ ol’ us act.

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  4. j4k372

    I view it from another angle. What is in the best interest of TL? If I were the top college QB with those long flowing locks, then I would want to be out in front of cameras as much as possible to build my brand for my future NFL contract.

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    • Right, because if Lawrence, who’s already penciled in as a sure fire number one pick in the NFL draft whenever he comes out, needs one thing right now, it’s building his brand.

      That must be why the ACC would want to push him front and center for its Media Days.

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      • Sides

        You build your brand every day. The real crime is he is forced to play 2 more years in college while being a sure fire #1 pick.

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        • You build your brand every day.

          LMAO. He’s a student-athlete, remember? He’s supposed to be focused on the educational experience of college.

          It’s amazing to watch the way some of you rationalize this stuff.

          You’re only partially right about the “real crime”. The real crime is that he doesn’t have the same control over his life choices that you and I do. And that’s not just the fault of the NFL.

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        • Does that mean the NCAA should be able to take advantage of the NFL’s labor contract and anti-trust exemption to engage in cartel behavior themselves to fix the price of labor?

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          • Sides

            Can you rephrase that question in a language I understand?

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            • You seem to excuse the NCAA for the NFL’s rules … why should the NCAA be able to act like a cartel? Simple enough for you?

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              • Sides

                You should not have to play college football before you make money playing professional football. NCAA’s rules are their rules, if you don’t like them go somewhere else. The problem is there is nowhere for the players to go because the NFL has locked them out of the professional market.

                To make it worse. The NFL has rookie contracts guaranteed for 5 years plus 2 additional years of team options. A player could potential be forced to play 3 years in college and 7 years in the NFL before they find out what their services are on the open market. I definitely think the NCAA should change but the NFL is the one screwing football players.

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                • One cartel’s actions (who happens to have an exemption from antitrust law) doesn’t make another’s right.

                  The NCAA could literally make this question disappear overnight by adopting the Olympic model, but they don’t. Why not?

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                • You should not have to play college football before you make money playing professional football. NCAA’s rules are their rules, if you don’t like them go somewhere else. The problem is there is nowhere for the players to go because the NFL has locked them out of the professional market.

                  And yet it’s the NFL that acts within the law and the NCAA that violates it.

                  I think you need to reassess your problem.

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                  • Sides

                    The law is not always fair or right. I thought you were a lawyer?

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                    • It’s not fair for players to control their NLIs like you or I do?

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                    • Sides

                      Sorry for the slow reply. Work was calling. I am not in a position where I am under contract like an NLI so I can’t speak to it. I guess players are forced to sign it no matter the terms. Ideally the contract could be negotiated but I get a lot of contracts in which I have no leverage to negotiate (cell phone contracts, Internet providers, non compete employment contracts,…) and I hate it. If I had a better job offer on the table my negotiating leverage would increase. If the players could go pro I am sure those contracts would change. I guess they could form a union to force change too but I prefer having options as leverage.

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                    • NLI = name, likeness and image

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                    • Sides

                      I was thinking national letter of intent. I’m tired to keep commenting so we can drop it.

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      • j4k372

        And you are an expert in marketing and brand building I guess.

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  5. Bulldog Joe

    When Lawrence stays his full four years like last year’s defense, you will know the congregation is pulling in some serious coin.

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    • stoopnagle

      That’s a lot of scratch. That dudes going #1 with a bullet. Teams are going to be tanking in 2020 to get him.

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