As I posted in last week’s Playpen, I didn’t use the whole Betsy Ross flag/Nike controversy as a topic because I find it cynical and overblown. Let me give you two examples of that.
First of all, to those of you who have taken offense, even to the point of professing never to buy Nike gear again, I hate to break it to you, but you’re probably not part of Nike’s targeted market, and likely never will be.
If controversy sells, it’s likely, then, that your outrage is a feature for the company, not a bug — a feature that was probably factored into the decision to pull the shoes in the first place.
Nike and the right, Chick-fil-A and the left, it’s all the same thing. Those mega successful companies haven’t gotten where they are without a better understanding of the marketplace than those who profess outrage at their quasi-political decisions do. Because they know us better than we do, they can game out the consequences better than the outraged do.
Outrage is for the politicians to mine. And they do, cynically.
That some people let themselves fall for this garbage repeatedly is a reflection on them as much as it is the politicians who exploit it. As the saying goes, fool me once…
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UPDATE: You knew this was coming.
A little more than a week after pulling state incentives from Nike following its decision to pull its Betsy Ross Flag shoes after former NFL star Colin Kaepernick raised issues around them, Arizona Gov. Doug Ducey (R) reversed his stance.
Ducey tweeted Thursday welcoming a Nike facility to Goodyear, Ariz., saying the company will bring more than 500 jobs and $184 million to the state.
The contempt pols like Ducey have for the people who vote for them is blatant. The sad thing is that they can count on the outrage… and short memories. After all, the next thing to rail about is just around the corner.
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