Econ 101 is your friend.

Check out this take on why Georgia regular season tickets currently command the highest average ticket price for home games based on available tickets at StubHub.

The other thing to remember with this ticket price is expenses. Georgia’s coaching staff salaries went up 42 percent from 2012 to 2017. The data from the last two years has not been calculated by the Knight Commission on Intercollegiate Athletics, but you can bet it is above 50 percent since 2012.

UGA’s athletic budget is ranked sixth in revenue ($157.8 million) among major colleges with expenditures $119.2 million, according to USA TODAY data.

In 2018, Kirby Smart was the sixth-highest paid coach in the country at $6.6 million a year. His staff ranked sixth, too, at $6.4 million.

Dude, meet Mr. Supply and Demand.  The secondary market doesn’t give a rat’s ass what Jimmy Sexton squeezed out of Greg McGarity.  (If it did, Alabama and Clemson would be at the top of the list.)

(h/t)

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31 Comments

Filed under Georgia Football, It's Just Bidness

31 responses to “Econ 101 is your friend.

  1. Aladawg

    South Carolina did NOT sell out its ticket allotment.

    Liked by 2 people

    • CB

      “The Bulldogs also have a home game with South Carolina, which will easily sell out its ticket allotment.”

      Pretty sure I just bought a ticket package that includes returned SC tickets.

      Like

  2. McTyre

    Rare or first ever appearances in Sanford by major programs with well-heeled alums will certainly up the ante. I’m curious to see just how much of our season tix holders cash in with Irish and Aggie fans. I was glad to be able to buy my way into ND’s stadium😬🤑

    Like

    • Macallanlover

      Aggie fans who paid a premium to attend the last meeting between the two teams in Sanford will not likely pay a penny to see that again…assuming they are still kicking.

      Like

  3. macondawg

    Another example of Econ 101 (and I believe at least some fallout over sports-specific contributions not longer being tax deductible) coming into play…..

    Basketball contributors were initially notified of a 50% increase in minimum donation levels to obtain/retain parking and hospitality access for 2019-20. For example, the minimum contribution to obtain/retain parking passes went from $1,000 to $1,500. The “base” contribution for buying/renewing season tickets remained at $150/ticket. After a couple of weeks’ worth of negative feedback, all contributors received a letter this week advising the increase would be phased in over two seasons. My guess is McGarity & Co. will try an alternate revenue approach and announce an increase in the actual season ticket price (historically these have been $15/game…I have not seen what those prices will be this season).

    Crean generated a lot of “new” enthusiasm last year and was able to sell out a lot of SEC games, which was great. That translated to a really good recruiting class which is going to be put to the test early and often. Better hope they see some on-court and continued recruiting success; otherwise this revenue grab is going to backfire quickly.

    Like

    • ATL Dawg

      They pulled that surprise, last minute ticket price increase last year with football tickets. It wouldn’t surprise me to see them do it again, this time with basketball.

      Then again, considering the feedback they got on their donation increases, they might not be able to get away with it.

      Like

  4. ATL Dawg

    Yeah, that’s a strange point being made by the author. It’s almost as if he doesn’t understand how the secondary market works.

    Like

  5. macondawg

    I could very easily see the A&M game ticket prices exceeding levels similar to the last trip Bama made to Athens (score wasn’t pretty, but a lot of people paid $500+ per ticket to get soaked in a monsoon that day). If A&M figures out a way to beat Bama on 10/12 and come in with a shot at winning the West, the demand might even push those prices to ND levels.

    Like

  6. However you cut it ( started in Econ btw) I cant afford it. Lol. ND game will be so rocking.

    Like

  7. macondawg

    Aladawg’s point above on SC not selling out their contract allotment (and apparently same holds true for several other SEC teams scheduled in Sanford this year is relevant. Those tickets were priced at $125/each to likely sit in the 600 level. Truly interested and serious SC fans would rather hold on to that cash, and if their season plays out, pay 2-3X that number closer to the game for a seat number not starting with a “6”, and know in advance what the location will be. The days of blindly paying a “get in” premium are rapidly eroding.

    Look at Bama-Duke prices for the kick-off game and tell me how you are going to approach the UGA-UVA game next year? Blindly pay a likely face value of $150-$200 each when ordering season tickets, or wait to choose your seat and buy on the secondary market?

    Like

    • Jonathan

      This is a good point. However, I personally will be “paying blindly” for my tickets and then buying additional on the secondary market if they aren’t good enough. I like having the option to sell/keep/give away the tickets I’ve “earned” through my donations.

      Like

  8. Uglydawg

    I still marvel at CMR paying assistants’ bonuses out of his own pocket.
    It’s amazing on a level of greatness and it’s amazing on another level of tightwadedness.

    Liked by 1 person

    • Cynical Dawg

      I need to change my last name to Meshad or Tereshinski… apparently if you possess these magic last names, you can get a job in the UGA athletic department.

      Like

  9. Anonymous

    You forgot to mention that the high prices on the secondary market are further proof that McGarity is a doofus that is leaving money on the table and then, five minutes later, making a post where you complain that McGarity is a greedy jackass that only cares about sticking more money in the reserve fund.

    Liked by 1 person

  10. Gaskilldawg

    The author also erroneously says we host Georgia Tech this year.

    Like