The thing about this problem ($$)…
… is that it’s not the problem you think it is.
“What the business model was for years was to get as many people in the stadium as possible,” said Kenny Mossman, senior associate athletic director of external operations at Oklahoma. “I think the philosophy has now shifted to making sure that this seat can deliver the revenue that we need to sustain our department.”
Suck it, alumni.
“Over the past 10 or 12 years the trend in college football facilities, specifically, was quantity,” said Stephanie Pope, vice president, director of interior design at Davis. “We want more people in the stadium, we want the biggest stadium out there. Over the past three to four years, it’s shifting from quantity to quality. That is what the University of Alabama is proposing to do.”
Okay, but whose “quality” are we talking about there?
“Coach Saban doesn’t ask a lot from the students, but he wants his students to be there the whole game and cheer the whole game, and that’s not that much to ask for if you see what he’s done for this community and what he’s done for this university.”
Never mind. We’re screwed.