“So the revenue is coming back to us, not the broker.”

Honestly, I’m surprised Georgia Tech didn’t think of this sooner.

With an intention to optimize pricing, capture revenue and remove the middle man, Georgia Tech will test a different ticket sales strategy for its home game against Georgia in November.

The Tech ticket office will put tickets for the annual rivalry game on sale Sept. 9, but rather than selling them at a fixed price, will adjust prices based on demand, not unlike how secondary market websites like StubHub or Vivid Seats operate…

… The department will set prices based on recommendations from Atlanta-based Kaizen Analytix, which uses artificial-intelligence algorithms incorporating ticket transaction data and other factors to determine pricing models. The prices will begin at $130 for tickets in the upper corners of the east and west stands. (The seats in the upper north stands are part of Georgia’s 8,000-seat allotment.) For the 2017 game at Bobby Dodd Stadium, the average ticket price on StubHub was $162.

Don’t think other programs (which shall remain nameless) won’t be watching this experiment closely.  Cutting out the middleman for games with huge demand makes a ton of financial sense — not to mention from the consumer’s standpoint, at least you know for sure you’re dealing with a legitimate seller, as opposed to shitheads like this dude.

If you’re one of those who elects to buy tickets through Tech, let us know how the experience goes.  I’ll be curious to see how Georgia fans drive this particular market exercise.


Filed under Georgia Football, Georgia Tech Football, It's Just Bidness

15 responses to ““So the revenue is coming back to us, not the broker.”

  1. Bright Idea

    So Tech can’t afford to stand on principle any longer? They need those Georgia fans to pay their bills for them. Should be a nice StingTalk discussion.


  2. Hogbody Spradlin

    I wonder if the Ms. Latrelle King quoted in that article ever recovered any money?


  3. Bulldog1

    A great idea. This will be how everybody does it soon. Keep money now going to brokers. Nice idea, Tech.


  4. Mick Jagger

    The end of the world as we know it…..


  5. ATL Dawg

    The schools have contracts with the secondary market, so they’re not being left out on money being made there. It’s amusing to see them conveniently ignore that fact when discussing this issue.


    • There’s a difference between not being left out and keeping it all to themselves.


      • ATL Dawg

        True. But the schools never discuss their stake in the secondary market when ticket pricing issues are discussed. That’s always conveniently left out.


        • ATL Dawg

          “So the revenue is coming back to us, not the broker,” said Marvin Lewis, Tech associate athletic director for finance and administration.

          Those are the words of someone hiding the fact that they make money on the secondary market.


  6. Whiskeydawg

    So the Tech game will be free.


  7. DawgPhan

    I believe you could have gotten the stinger pass before the season started, including the UGA game, for $150.

    So if the value of the UGA ticket is $130 of that $150….not a lot of value in those other games. ouch.

    Liked by 1 person

  8. FlyingPeakDawg

    Can the computer tell if the buyer is a Tech fan (= Free) vs. UGA fan (= $500)?


  9. Tech Season tickets drop 200%, I wonder what happened.


  10. Bulldog Joe

    “Well, what time can you be here?”