“I just want to say, ‘NCAA, don’t threaten California. Don’t threaten us’.”

Let’s check in on the latest chapter of Mark Emmert’s charm offensive with the California legislature.

The California State Assembly on Monday overwhelmingly passed a bill that would allow college athletes to more easily make money off their own name, image and likeness, beginning Jan. 1, 2023.

The vote — initially posted as 66-0, but later shown as 72-0 with 7 not voting — all but assures that the measure will go to Gov. Gavin Newsom (D).

Because the bill was amended after it had passed the State Senate, it will have to return there for a concurrence vote that could come as early as Tuesday, according to the office of Sen. Nancy Skinner, the bill’s sponsor. However, the Senate approved its version of the bill by a 31-5 margin, and the bill’s basic intent remains unchanged.

If the legislation reaches Newsom’s desk, he will have 30 days to sign it or veto it. If he takes no action, the bill becomes law.

Yeah, that’s going well.

I’m not sure a veto would do much good, given those majorities.  Bipartisan majorities.

Even Jim Patterson (R-Fresno), who expressed concern about the bill’s potential impact on schools in smaller markets like Fresno State, said: “I hope the NCAA will come to its senses” in its handling of athletes’ name, image and likeness.

But how can that be?  I mean, Mark’s been so reasonable about the NCAA’s good faith on the subject.

Emmert asked the state politicians to give the NCAA more time to consider making changes to the way it treats the name, image and likeness rights of student-athletes. The organization formed a working group to study potential modifications to its current rules. That group is scheduled to report its findings to the NCAA’s board of governors at some time in October.

Skinner and others have argued that the NCAA has had plenty of time to reconsider its policies during the past decade amid a series of civil lawsuits dealing with similar issues. Skinner also noted that the NCAA hasn’t acted since a commission headlined by Condoleezza Rice suggested last year that college athletes should be able to receive endorsement money.

“That was a commission that they themselves initiated,” Skinner said. “I’d say, yeah, they probably need legislative pressure.”

If this is the best lobbying effort the NCAA can put forth, I can’t wait to see how Congress reacts to its request for an antitrust exemption.


Filed under Political Wankery, The NCAA

12 responses to ““I just want to say, ‘NCAA, don’t threaten California. Don’t threaten us’.”

  1. Hogbody Spradlin

    Mark Emmert seems to have all the charm of Corch.


  2. spur21

    Emmert comes across as more arrogant – more power hungry – and a bigger prick than any politician I can think of.

    Liked by 1 person

    • Faltering Memory

      Seem hard to believe he could be more arrogant, power hunry, prick, self-centered, a**holeish than Mike Adams, his chief competition for the job if I remember correctly.


  3. Mayor

    California is the biggest TV market in the nation. It is also the state that produces the most athletes. If I recall correctly, CA also is one of the top three states when it comes to producing the best football players. If the NCAA rules that schools in CA are not eligible to compete in NCAA events or for NCAA championships because those schools comply with state law, the NCAA will be digging its own grave. All that needs to happen is for the schools to for a competing organization like the former CFA that was used to break the NCAA’s monopoly on televised college football and the NCAA would become irrelevant. Look for Emmett er.al. To fold like a pup tent on this issue. And soon.


    • Mayor

      Et al. Damn autocorrect.

      Liked by 1 person

    • Mayor, you are right, but the Power 5 are addicted to March Madness money. If they could come up with a revenue per conference/school neutral solution, the NCAA would have been thrown on the ash heap of history long ago. The problem is there are too many Villanova, Georgetown, Gonzaga and Butlers that have played basketball at the highest level.

      The men’s tournament is what keeps the schools in line.


  4. Doug

    “Emmert asked the state politicians to give the NCAA more time…”

    Yeah, I’m sure if you left it up to the NCAA, they’d set “the heat death of the universe” as their deadline. Mark Emmert is like Roger Goodell with even less gravitas.


  5. Chopdawg

    “NCAA rules presently allow athletes to make money from their name, image or likeness, but only under a series of specific conditions, including that no reference can be made to their involvement in college sports.”

    Does this mean that Nick Chubb could’ve been selling cars on for the local dealership all along, if he didn’t identify himself as Nick Chubb “UGA tailback”?


    • Down Island Way

      Not opposed to student athletes profiting from all the above mentioned options, legislation of any sort is the last option for a decent gain on the athletes behalf…politicians have not the faintest idea what their voting on or whats in the bill, their individual interns inform them…hence attorneys profit, cause that’s where this issue is headed…sadly, this issue doesn’t end well


  6. spur21

    I want the players to get what’s fair but more importantly I want to see the NCAA crushed or at the least put in its place.


  7. jt10mc (the other one)

    I typically don’t agree with much I see from the Communist state of California but I do agree on this! Good. Screw the NCAA!