TFW you’ve got your broadcast partner’s back

Passage of California’s Fair Pay to Play Act was arguably the biggest story of the week affecting college athletics, but you wouldn’t know that listening to the pregame shows on ESPN and Fox ($$).

Judging from social media and even national news programs, which devoted air to the development, the biggest story in college sports last week was California Gov. Gavin Newsom signing into law the “Fair Pay To Play Act.” SB 206, as it’s known on the books, is set to take effect in 2023 and would allow college athletes in the Golden State to strike endorsement deals and hire agents.

This may turn out to be the most revolutionary game-changing legislation in intercollegiate athletics since Title IX was passed, at the federal level, in 1972. And, with college football being far and away the greatest revenue-producing sport under the NCAA umbrella, you’d think quarterbacks and a few other teammates might stand to gain the most.

And given that ESPN devotes three hours and Fox one hour each Saturday morning to pregame football shows, you’d think — nope. Didn’t happen. Not on ESPN’s College GameDay nor Fox’s Big Noon Kickoff show. Not a moment of either program was spent on SB 206.

Which isn’t to say you wouldn’t have seen stars cashing in on endorsements…

This past Saturday morning, Herbie, Lee Corso, Rece Davis, Desmond Howard and Maria Taylor appeared in a commercial for Home Depot; Herbie, in addition, for Wheels Up; and Rece for Hampton by Hilton. You know what that looks like to us? It looks a lot like college football TV personalities striking endorsement deals and capitalizing on their image.

To be fair, Fox’s Rob Stone and Matt Leinart appeared in an ad for Wendy’s, their program’s sponsor, on Saturday.

Don’t want to bite the hand that feeds you, amirite?

9 Comments

Filed under ESPN Is The Devil, Fox Sports Numbs My Brain, It's Just Bidness, The NCAA

9 responses to “TFW you’ve got your broadcast partner’s back

  1. illinidawg

    Alison, my homegirl from Champaign, Il!

    Like

    • RangerRuss

      My wife and her friends are going to AK next Tuesday at the Classic Center. I’m staying home. Work night and all and of course I wouldn’t want to miss a new episode of the Coooooooonners.

      Like

  2. HiAltDawg

    SEC Nation trucked out Timothy Richard Tebow to bicker with Marcus Spears about it for a segment.

    Liked by 1 person

  3. Hogbody Spradlin

    How come we ain’t seen Corch on commercials? He knows how to win friends and influence people.

    Like

  4. BlazerDawg

    Thx for the song Senator. My wife and I danced to it at our wedding, good memory!

    Like

  5. Bill Glennon

    Nope. And that is why the amateurism model will prevail. TV wants it, College Presidents want it, the coaches want it, and the NCAA wants it.
    Moreover, the 99.99% of athletes who are not on the Duke basketball team or a Heisman candidate won’t get any endoresement deals anyway and won’t care or will have money siphoned off from their sport.

    You can’t even answer basic questions on how it would work and there is no evidence it would work.

    Like

    • Moreover, the 99.99% of athletes who are not on the Duke basketball team or a Heisman candidate won’t get any endoresement deals anyway and won’t care or will have money siphoned off from their sport.

      If part one is accurate, then why does it matter, since almost no one will be affected?

      And how will third party endorsements siphon off money from their sport?

      By the way, I posted something a few days ago that addressed your big deal about basic questions being answered.

      Like

  6. ATL Dawg

    I’m not holding my breath expecting those chicken shit TV personalities to rock the boat.

    Like

  7. Derek

    All the best people are for the change:

    https://www.al.com/auburnbasketball/2019/10/auburns-bruce-pearl-supports-californias-fair-pay-to-play-act.html

    If Bruce Pearl is on your side, you know you picked a good one!

    Like