This is the kind of shit you get when you’ve got more money than sense.
Auburn University responded to an open records request this morning concerning costs surrounding the development of the new “AU” shield and “visual identity system.”
Chermayeff & Gelsmar Havlv, LLC is providing the university consultation through 2019 for $30,000, but that may not be the total cost associated with the new logo.
That’s thirty grand for a “visual identity system” that’s been put on hold because the reaction to the minor logo change was overwhelmingly negative.
Rumors of the newly-developed logo being scrapped after an uproar from alumni and boosters swirled since September.
Student Government Association president Mary Margaret Turton said Ronald Burgess, Auburn University’s chief operating officer, told her the university will stick with its traditional logo at a meeting of the student senate earlier this week.
“Because we’ve had conversations regarding the visual identity system for the past few weeks in here, I do want to share an update that I got this morning,” Turton said, according to the Auburn Plainsman. “General Burgess announced that we will not be moving forward with the new logo this morning. We have plans from that directive to continue using the traditional Auburn logo, so I just wanted to share that.”
The new logo was shared among department heads in August and a source shared it with Auburn Undercover.
The new logo utilized the traditional “AU” shield framework, but closed the white space between the “A” and “U” to provide more focus on the “A” for Auburn. The “U” in the logo was also shorter in height than in the previous version.
Some people have way too much time on their hands. And too much money.