Never underestimate doing it for the kids.

I confess.  As much as I ascribe low motives to the NCAA’s stance on amateurism, one particular play didn’t dawn on me until I read this piece ($$) in The Athletic.

On Tuesday, the NCAA’s board of governors voted to direct its three divisions to consider updating their bylaws by January 2021 to allow NCAA athletes to benefit from their name, image and likeness rights. The announcement doesn’t immediately grant NCAA athletes the right to profit off of their publicity rights and remain eligible, but opens the door to each division amending its bylaws to grant that right.

The announcements mean the NCAA faces a battle to be the sole entity capable of selling NCAA athletes’ group licensing rights.  [Emphasis added.]

Damn, I should have seen that one coming.  “Sure, kids, we’ll let you monetize your NIL rights, but only if Mark Emmert calls the shots on the contracts.”  Now, there’s a deal.  And how would the NCAA do it?

Experts believe the NCAA will wage a legal battle over the right to represent NCAA athletes in group licensing deals.

“The NCAA is reasonably likely to launch a counter campaign against the NFLPA’s licensing efforts and make all types of legal threats against the players, including potentially those that would be unenforceable as a matter of law,” said Baruch College sport law professor Marc Edelman. “The most likely threat would be to deem any college athlete who were to sign an agreement to allocate their group licensing rights ineligible to compete in college sports.”

According to Edelman, such a threat opens the NCAA up to potential antitrust litigation.

Ya’ think?

That counter campaign is gonna be lit.

6 Comments

Filed under Georgia Football, The NCAA

6 responses to “Never underestimate doing it for the kids.

  1. Normaltown Mike

    Shorter NCAA “We strenuously object to players profiting off their name, likeness and image…except for those cases where we negotiate and profit off of their name, likeness and image.”

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  2. I don’t imagine many of the politicians behind their state level initiatives are going to look on this very kindly.

    What is it about the NCAA and anti-competitive behavior? It’s too bad the powers that be at the Power 5 can’t bring themselves to break away and form their own governing organization.

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  3. spur21

    Hey Emmert put the shovel down – you hole is just getting deeper. I looked up “Prick” & “Asshole” in my dictionary – no words just a picture of Emmert and his shit eating grin.

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  4. If there is any legal organization more corrupt than the NCAA it is the NFLPA. I knew this wouldn’t end well.

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  5. Mayor

    This makes sense. It’s the only way Emmert keeps control in the face of state or federal legislative action. Comply with the statute by allowing athletes to get the benefit of their likeness, etc. but retain control of it. No kid would want to be the test case and risk ruining his college career by being banned by the NCAA. The counter move would be for the HC to play the player any way and date the NCAA to declare each game in which that player participates a loss. Balls to the wall!!

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