“We might be up to 50 bowl games in a decade.”

There will be as many bowl games as Mickey wants.

The games are inventory for television programming, and even if the ratings are modest, almost any bowl will draw more eyeballs than something else, particularly on a weekday afternoon.

That’s why ESPN owns 14 bowls, and the network will add two more to its portfolio in the 2020 season even though viewership has trended mostly downward since the playoff era started in 2014.

“It’s an indication of college football’s strength that you could have games that really don’t matter between teams people don’t typically watch that can get over a million viewers,” Sports Media Watch editor Jon Lewis said. “There are diminishing returns, but there’s a long way to go before you would see a reduction. In fact, I doubt you’ll see a reduction any time soon. You might see other networks try to get into having their own bowl games.”

That is all.


Filed under ESPN Is The Devil

9 responses to ““We might be up to 50 bowl games in a decade.”

  1. Hogbody Spradlin

    To express this like a nerd (at which I am a nationally recognized expert) the break even point for bowl games is more than the number of pairs of FBS teams?
    So ESPN will keep enticing financially struggling programs and chambers of commerce to spend lots of their money to help ESPN make a profit off Viagra, beer and mutual funds?


    • Gaskilldawg

      Yeah, it will. ESPN knows that the folks that own the stadia like the idea of a couple of additional days of rents when it otherwise will sit empty (I wrote “days” since the practice and walkthrough days are rental days as well) and the local tourism groups like having something else to brag about in addition to “come see the world’s biggest ball of yarn!”


    • Uglydawg

      Somehow, the name “Hogbody” doesn’t bring to mind the picture of a nerd.


  2. Normaltown Mike

    I’d personally like to see UGA host one in Athens. Maybe SoCon vs SunBelt or something.

    It’d be good for hotels and restaurants in December, a very down time in Athens


    • Tony Barnfart

      The “Classic City Bowl” ? Has a nice ring to it……..and shhhh, people might actually show up to college towns.


  3. Mayor

    It’s not just viewership that has trended down. Have you noticed when the camera pans the crowd at those bowl games? The stadiums are empty! College football is now totally about tv.

    Liked by 1 person

  4. Given that there are barely enough eligible teams now, can you imagine the stir about a 4-7 team and a 3-8 team meeting up? If Mickey and the conferences think they can make money on it, whatever the market will bear. I would rather watch 2 mules fight over a turnip than that.

    Liked by 1 person