The really dark cloud on the horizon is, what happens if impact of the coronavirus continues into August and beyond, impacting college football — the lifeblood of the FBS conferences?
All those new or upgraded stadiums and offices from the last decade — the facilities arms race — are built upon revenue projections related to football media contracts and attendance projections.
“I can’t comprehend it, especially looking at our place where you have facilities built specifically for housing these large gatherings, 100,000-plus people,” Texas A&M athletic director Ross Bjork said in a recent interview, “and you have financing related to that based on ticket sales and advertising and suite sales and donations.
“So the whole model rises and falls based on football. If there’s no spectators maybe we can play, but if there’s no spectators, the economics just don’t work. That’s what we have to focus on is that long-term picture.”
ZOMG! Think of the waterfalls, people! Talk about your first-world problems.
On the bright side, schools that have been using student fees to buy football tickets to meet NCAA attendance requirements are off the hook for the time being.