You may remember that last year’s EADA report confirmed what we already knew: protests aside, Georgia’s athletic department ain’t missing any meals.
The newest numbers are out, and guess what?
#2 Georgia $123.1 million (=)
UGA remains the richest program in the SEC. Long blessed with the combination of a fan base seated in the largest metro area (Atlanta) amid the epicenter of the most fervid football conference in the nation, Georgia now adds its most competitive program since the glory days of Hershel Walker. The Dawgs lost a 35-28 SEC title battle in a rematch with Alabama from the prior CFP championship, then dropped the Sugar Bowl to Texas. UGA still cleared a gargantuan $73.9M in profit.
Pretty awesome they’re using that financial depth to deliver championship after championship, amirite? Er… what’s that you say? Georgia’s 61st in the latest Director’s Cup standings?
Allow me to use this evergreen quote again:
I keep coming back to this quote from McGarity when he was hired.
McGarity, who played and coached tennis at Georgia and worked in its athletic administration before leaving for Florida, said “there is nothing greater than being part of championships. That’s why we do what we do.
“At the end of the day,” he continued, “all the time you put in at the office, the fun comes when you’re competing for championships and you see what these coaches have done over a number of years to finally get to the top of the mountain and you’re able to be just a small piece of that.”
You having fun yet, Georgia fans?
We may not have the athletic director we want, but we do have the athletic director the powers that be think we deserve.
True dat. Suckers.