“We exist to serve storytellers, and right now, that happens to be athletes.”

Tennessee football is spending somewhere between $10,000 and $50,000 a year for players to promote themselves and the Vols on social media channels ($$).  If you think they’re doing that out of sheer kindness, well, bless your little heart.

As of 2020, the monetary value of building players’ brands is mostly aimed toward the future, whether players move on from their time at Tennessee by playing in the NFL or selling insurance or cars. That could change soon, and the potential opportunity for players to monetize their name, image and likeness is closely aligned with the company’s founding in late 2017.

“I focused on the college space because I was a big believer that the tides were going to turn in name, image and likeness,” said Cavale, who played baseball at Montevallo and is based in the Birmingham area.

Some day soon, they’ll be monetizing the shit of this.  With the school’s blessing.

2 Comments

Filed under Because Nothing Sucks Like A Big Orange, It's Just Bidness, Social Media Is The Devil's Playground, The NCAA

2 responses to ““We exist to serve storytellers, and right now, that happens to be athletes.”

  1. Russ

    Good. They need to.

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  2. W Cobb Dawg

    So would these be something like public service announcements? Coming soon: ‘Everything You Always Wanted to Know About Soap, But Were Afraid To Ask’ or ‘Ten Easy Ways to Put A Cop In the Hospital’

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