Okay, this is kind of robust, after all.

The AP’s Ralph Russo got an early peek at what the NCAA’s recommended rule changes for college athletes’ NIL rights may be, and I have to admit it’s more than what I was expecting.

If adopted, the rules would allow athletes to make sponsorship and endorsement deals with all kinds of companies and third parties, from car dealerships to concert promoters to pizza shops, according to a person who has reviewed the recommendations…

No school-branded apparel or material could be used by athletes in their personal endorsement deals, according to the recommendations reviewed by the person who spoke to the AP. Athletes would be required to disclose financial terms of contracts to their athletic departments, along with their relationships with any individuals involved.

Athletes would be allowed to enter into agreements with individuals deemed to be school boosters, the person said.

The NCAA would create a mechanism to evaluate potential deals for fair market value and spot possible corruption. An athlete could compromise their eligibility for failing to disclose details of a financial agreement or relationship, the person said.

The recommendations also call for allowing athletes to sign autographs for money, sell their memorabilia, and be paid for personal appearances and working as an instructor in their sport.

“Trevor Lawrence could have his own passing academy,” the person said, referring to the Clemson quarterback.

Now, those are just recommendations, not final proposals, and even after the recommendations are announced, there could still be changes before a final vote is taken.  Still, there’s stuff there I didn’t expect to see, the most surprising of which is the green light given to school boosters.

That comes in the face of serious concern about abusing whatever the new rules are to facilitate recruiting.  That the NCAA is willing to accommodate boosters suggests either common sense — it’s not like power programs with booster support aren’t already killing it on the recruiting trail, after all — or faith in its ability to regulate abuses.  Let’s just say I’ll be real curious to see what this “mechanism” looks like when the dust settles.

I’m also curious to hear your reactions to this.  End of the world, or just end of college football as we know it?


Filed under It's Just Bidness, The NCAA

26 responses to “Okay, this is kind of robust, after all.

  1. Bigshot

    Don’t worry the Covid-19 has killed CFB.


  2. Cynical Dawg

    “Athletes would be allowed to enter into agreements with individuals deemed to be school boosters, the person said.”

    This should cause many well-heeled boosters in the SEC to become aroused. It will be possible for them to literally “own” a player.

    The next stage will be “endowed positions” much like endowed positions at universities…”That five yard run was brought to you by the Georgia Power tailback, OJ Simpkins. What a great block by the Subway, Eat Fresh guard, Bubba Plankton! Tackle was made by the Alabama Retirement System outside linebacker, Willis Drummond.”


    • You do realize the current rules that don’t allow players to be compensated by schools will still be in place and that boosters currently endow athletic scholarships.


      • Cynical Dawg

        Now the boosters can bypass the middleman (the university) and deal directly with the player. What SEC school will have the first booster to openly say of a football or basketball player, “I own that boy”? My money’s on a Mississippi school.


        • You don’t think that’s said by the boosters who pay the bagmen. I personally don’t think this is going to change much other than to move some portion of the money from under the table to above the table. The guys who get this opportunity will have to pay taxes.


        • Derek

          No one will squeal until a star player holds out for more money.

          Then, and only then, will it be a full crisis.

          Its never the owners that cause any concern. Its their unruly, undisciplined, unappreciative chattel that cause all the fuss.

          I hope the dumbasses behind this short-sighted “idea” get all they deserve.


          • Tony Barnhart

            Holds out to whom ? The university is going to have no control one way or the other over a booster “paying enough.” Now, yes, I wasn’t born yesterday.….I know how that conversation would presumably flow. But in a new, out in sunlight world, there’s probably going to be less incentive for universities to have some covert chain of bagman command AND I expect the quid pro quo for the NCAA agreeing to all these NIL rule changes will be a world where violations are steep and swift for all involved.


  3. I’ll admit that I didn’t see this being so broad. I’ll also be surprised if the Group of 5 and below ever lets this proposal see the light of day at the NCAA Convention.


  4. Gaskilldawg

    My off the cuff guess is that some congressmen have told the NCAA that if it doesn’t enact something such as this Congress is prepared to enact something broader.


    • I agree. They were either going to deal with the variety of state laws or a federal law. The federal law was probably going to be as broadly worded as possible.

      Some may think this is splitting the baby, but to me, it looks just like what I have believed should be in place. Full disclosure by student-athlete. All taxes paid. No school affiliated items allowed.


      • Tony Barnhart

        I can’t say I can predict the system / structure that will deem what fair market value is, but I’m OK with that being less than what the most fervent Auburn booster will pay. That’s not what you would call a “rational buyer” that is necessary to give a true fair market value.


  5. AdaWg

    I predict lots of pearl clutching to follow……


  6. sniffer

    I don’t think these would tip the balance of power much. IMO, there are about ten schools who will perennially finish in some order. This may allow programs like SoCal and Texas to reenter the top ten due to wealthy alumni participation in recruiting. I also see this as tacit acknowledgement by the NCAA that players are receiving money now to attend schools.


  7. junkyardawg41

    I’m not a lawyer so I am fine with being corrected. However, in my mind, the NCAA would only regulate market value after a player has signed. In other words, Nike, Adidas, etc. could enter into an arrangement with a HS Fr, So, Jr, or Sr and push players to certain schools where their merchandise is sold. Since there is no longer a prohibition on endorsements and amateur status, the big sports companies would own the recruitment of elite players — not schools. (Yes, a school does not have to sign a player but it would be a rare occurrence for a school to decline a 5 star player)


  8. chopdawg

    This line makes the proposal OK with me:

    “The NCAA would create a mechanism to evaluate potential deals for fair market value…”

    Way back in the ’80s when I owned my small business, I paid Larry Munson $50 each to cut two radio commercials that I ran during the football games. (I thought this was a pretty good deal, I think Skip Caray wanted $100 each for Braves commercials.) I’m sure the going rate for commercial talent has gone up in the past 35 years, but it still sounds like a football recruit couldn’t be paid any more than professional talent, to do the same job the pros do. My worry has always been that 5-star recruits would be enticed to a particular school by promises of ridiculously huge sums of money from boosters, just to endorse the boosters’ businesses.


  9. Huntindawg

    It’s time for college football to have a draft. It’s pro football, treat it like pro football. It would make the season a lot more interesting because there would be a lot more parity.


    • Um, the draft is a mechanism that’s agreed to between the NFL and its player’s union. There’s no way a college sports draft would stand against a court challenge that strips an amateur (and that’s what they still are) of his/her rights to attend the university of that person’s choice.


  10. Bill Glennon

    It’ll be abused by the types of programs that populate the SEC West.. UGA will suffer because of the sanctimonious culture of the athletic department who will want to virtue signal instead of win (See: 1968 Sugar Bowl, Jan Kemp aftermath, Marijuana policy, Auburn scheduling, Todd Gurley ).

    I have zero confidence in the Georgia Way’s willingness to adapt to a market approach that contradicts it’s ethos. I have zero confidence in the NCAA’s ability to police this.

    This won’t destroy college football by itself, but this will accelerate the death spiral of a diseased institution.


  11. TN Dawg

    We are now seeing that the SMU model was right all along.

    Serious apologies should be made to them.


  12. Cojones

    Junkyarddawg41 already mentioned one of the semi-controls to be used. Players aren’t to be approached until after they have signed with the school. Other rules are necessary to preserve an even recruiting field before and after player signing. It would involve player tampering rules to prevent some advertiser in N.O. from giving a guy more money if he enters the transfer window.

    Any way you look at it, this can and will be gamed by many who are smarter than we are. Secret deals outside the rules should get sanctions sufficient to prevent players and advertisers from being enticed. What about multiple deals where the player is paid by his hometown business as well as a business in another state where he is enrolled. How will those circumstances be used to game the system and convince a kid to transfer?


  13. TN Dawg

    Those “advanced book sales” are gonna be lit!


  14. BuffaloSpringfield

    JunkyardDawg, This of which you speak is happening now in AAU basketball, the AAU coaches are making a desirable salary which in turn shuffles the Next One and Done to Nike, Adidas’s premiere Top Ten schools.
    Not so sure there’s as much influence in the college football summer camps although that’s tied to the schools coaches salary and assistants, as well as working high school coaches. The Nike 5 Star Camps where their ratings blow up is a totally different animal. Some kids are vanquished if they are unable to attend or just choose not to go to these star studded events.
    If I were a high school senior and invited I assure you the only means I would have had for my parents to fly me to the 4 corners of the US for the 4-5 yearly camps they have in California, Oregon, Texas, Georgia and District of Columbia is a booster would pay or Nike themselves would have to pad my fathers wallet.
    So this again is already happening. The clamor of the next big recruit is as big a business as CF or you wouldn’t be reading this blog. These crystal ball picks are about as accurate as the NFL draft. Where there is a will their way will be PAID.


  15. FlyingPeakDawg

    To hell with the football players…I would have signed Maria Taylor for meet and greets back in the day for endorsements if it was legal.