The AP’s Ralph Russo got an early peek at what the NCAA’s recommended rule changes for college athletes’ NIL rights may be, and I have to admit it’s more than what I was expecting.
If adopted, the rules would allow athletes to make sponsorship and endorsement deals with all kinds of companies and third parties, from car dealerships to concert promoters to pizza shops, according to a person who has reviewed the recommendations…
No school-branded apparel or material could be used by athletes in their personal endorsement deals, according to the recommendations reviewed by the person who spoke to the AP. Athletes would be required to disclose financial terms of contracts to their athletic departments, along with their relationships with any individuals involved.
Athletes would be allowed to enter into agreements with individuals deemed to be school boosters, the person said.
The NCAA would create a mechanism to evaluate potential deals for fair market value and spot possible corruption. An athlete could compromise their eligibility for failing to disclose details of a financial agreement or relationship, the person said.
The recommendations also call for allowing athletes to sign autographs for money, sell their memorabilia, and be paid for personal appearances and working as an instructor in their sport.
“Trevor Lawrence could have his own passing academy,” the person said, referring to the Clemson quarterback.
Now, those are just recommendations, not final proposals, and even after the recommendations are announced, there could still be changes before a final vote is taken. Still, there’s stuff there I didn’t expect to see, the most surprising of which is the green light given to school boosters.
That comes in the face of serious concern about abusing whatever the new rules are to facilitate recruiting. That the NCAA is willing to accommodate boosters suggests either common sense — it’s not like power programs with booster support aren’t already killing it on the recruiting trail, after all — or faith in its ability to regulate abuses. Let’s just say I’ll be real curious to see what this “mechanism” looks like when the dust settles.
I’m also curious to hear your reactions to this. End of the world, or just end of college football as we know it?