Other than boosters going Wild West on five-star recruits, a lot of you don’t seem to grasp the concept that college athletes’ NIL rights actually have value, especially in this age of monetizing social media presence.
Here’s data prepared for The Athletic ($$) that estimates what the top ten college athletes could have earned in 2019, based on Instagram followers:
Three of those names won’t be playing in the NFL or NBA any time soon.
And that’s just social media earnings. There’s more out there for these kids, even if you leave boosters gone wild out of the mix. If any of this helps a college athlete decide to stay in school another year, why should we object?