Under Armour is attempting to break its 15-year, $280 million contract with UCLA.
“Under Armour has recently made the difficult decision to discontinue our partnership with UCLA, as we have been paying for marketing benefits that we have not received for an extended time period,” the company said in a statement Saturday. “The agreement allows us to terminate in such an event and we are exercising that right.”
UA, of course, has other licensing deals with schools, like Notre Dame, so the interesting question is whether this is a one-shot situation, or a harbinger of things to come for others.
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