Under Armour is attempting to break its 15-year, $280 million contract with UCLA.
“Under Armour has recently made the difficult decision to discontinue our partnership with UCLA, as we have been paying for marketing benefits that we have not received for an extended time period,” the company said in a statement Saturday. “The agreement allows us to terminate in such an event and we are exercising that right.”
UA, of course, has other licensing deals with schools, like Notre Dame, so the interesting question is whether this is a one-shot situation, or a harbinger of things to come for others.
Shit, I’m just hoping Todd Monken and Jamie Newman have enough time together before the season begins to get on the same page, while over here, Mike Griffith is already speculating that Georgia will have more than one quarterback start a game in 2020.
“And Georgia fans, don’t be turds. Enjoy this. Soak it up. It’s awesome. If you don’t win this year, it’s still not a failure. It’s a heck of a run. Back-to-back in the Playoff era hasn’t been done. So, to ask for a third I feel like it’s gluttonous. I feel like it’s not OK. But we’ll be in the mix.”-- David Pollack, On3.com, 5/9/23
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