I took a shot at exploring how a truncated college football season might impact a school’s local economy in this post, but noted at the time that it’s hard to make an authoritative calculation because some folks simply aren’t going to bars and restaurants right now, football season or no football season.
This story is largely anecdotal, but it does illustrate the point I was trying to make. I would not like to be the small business owner forced to grapple with this dilemma:
As some colleges prepare to bring students back to campus in the fall, businesses are reimagining what their day-to-day will look like. At the same time, they are grappling with fears surrounding the risks of bringing students from all over the world back to college campuses.
We’re in a time when there are no easy choices, it seems.