Per The Athletic ($$), about 46% of Georgia’s fiscal 2019 athletic department revenue came from football, one of seventeen sports. That percentage isn’t out of line with typical P5 finances. But that’s not the entire picture.
… At many institutions, most donations are considered non-specific. Ohio State lists $71,940 as football-related contributions but more than $26 million as unspecified. Iowa, which generated nearly $152 million in fiscal 2019, had $900,325 in football contributions but almost $34.4 million in non-specific donations.
While Iowa proudly offers 24 sports, most supporters give money based on the football program’s success. Football and non-specific revenue account for 87.9 percent of Iowa’s earnings ($133.7 million). Likewise, Georgia, which has 17 sports, reported $154.3 million in department revenue and $149.3 million (96.8 percent) either directly or indirectly from football.
You’d have to think that without football, those donations are going to slow.