Are we about to enter an era when a college quarterback’s social media earnings will be followed as closely as QPR?
While college football tries to fight its way through the COVID-19 pandemic, the implementation of NIL has quietly progressed behind the scenes. By this time next year, it is almost assured the likes of Rattler will be leading a new wave of millionaires.
Only a portion of it will have to do with their on-field accomplishments.
That’s where Rattler’s self-awareness comes in. Before throwing that eighth career pass, he has already built up a social media following that would earn him more than $740,000 this year, according to an estimate by Opendorse, a technology-based social media firm from Lincoln, Nebraska.
“I don’t think, I know he is savvy about that value,” Zupke said. “That’s something he created. … I would tell these guys, ‘Take it. Ride her until she bucks.’ What a great opportunity.”
Rattler already developed his own apparel line in high school (NappyHeadz). He was the subject of a Netflix documentary, “QB1.” He is a YouTube regular. Rattler was the Elite 11 MVP in 2018. SportsLine has him among the top five Heisman Trophy candidates before starting a game.
The $740,000 estimate on Rattler would place him third nationally among college football players in social media earnings. That is, when the NCAA allows it. It won’t until next year. Still, you should get used to this new culture.
“Spencer Rattler gets it, and he hasn’t even played a down yet,” said Opendorse CEO Blake Lawrence, exaggerating just a little. “He just gets it.”
It should be no surprise Rattler was the least experienced of 18 top college players whose potential social media earnings were calculated for CBS Sports by Opendorse.
But, sure, let’s worry about Joe’s Tire Mart throwing a few thousand some kid’s way to entice him to play for dear old Whattsamatta U.