“The implications are huge economically.”

Small college towns:  Shutting down college football is going to kill our businesses, financially speaking.

ESPN/FOX:  Hold our beers.

The postponement of much of the college football season could disrupt the flow of more than $1 billion from advertisers to the television networks that count on a slate of game broadcasts every fall.

The return of the college game — a reliable ratings draw — might have helped the TV industry salvage a year of declining revenues resulting from pandemic-related cancellations and production delays. Now that the Big Ten and the Pacific-12 conferences, two of college football’s five powerhouse leagues, have pushed back their seasons amid concerns about the coronavirus, media companies are preparing for more pain…

Last season, college football brought in nearly $1.7 billion in spending on television advertising, according to the research firm Kantar…

For Fox last year, college football was responsible for nearly 6 percent of ad spending and nearly 10 percent of all TV ad impressions, or viewer exposure to ads, according to the ad measurement company iSpot.TV. ESPN drew 9.5 percent of its impressions from the sport. ABC, also owned by Disney, racked up 7.5 percent of its impressions thanks to college football.

Yeah, that’s gonna leave a mark.


Filed under ESPN Is The Devil, Fox Sports Numbs My Brain, It's Just Bidness

8 responses to ““The implications are huge economically.”

  1. Geezus

    It is insane to me that any “entertainment” company can talk about loses during a pandemic when they are (from a TV perspective) in possibly the best shape of anyone out there. People are trapped at home with TV being one of the main sources of entertainment (more so than usual). I will require them to be creative with how to drive new demand though, maybe that’s it …


    • Got Cowdog

      They just lost delivery on a sizable portion of their most profitable product and are teetering on the edge of losing it all. I’ll give an anecdote (‘Cause we all love anecdotal stuff, right?): I love watching SEC football on Saturday afternoons. If there is no SEC football I’ll not be exposed to their advertisements because I’ll go find something else to do. There isn’t anything else they can provide to entice me to spend a fall afternoon indoors in front of the TV. That’s just me. Individually I’m an anecdote. If there are a million like me ( I suspect the number is far higher than that) It’s not anecdotal anymore. It’s a huge revenue stream problem for an industry that because of it’s control over access to a high demand product has never had to compete for market share or customer engagement.
      Big problem.
      Add the fact that those who actually provide the service they sell aren’t “Employees” but people’s kids playing ball? Who wants to be the first one to get crucified for getting a player or players gravely ill, or worse?
      Big. big problem.


      • Geezus

        Yes, I never said they didn’t lose one of their most valuable products (CFB). The did lose that product, and yet they are uniquely positioned because there is a “captive” audience desperate for content more than at any other time. They could not ask for a better consumer market, but it will require creativity to fill it. THAT’s where these companies are lacking (and getting no sympathy from me). They rely on Ad revenue; fill the void with something that will drive that revenue. Back-fill CFB with a product that keeps you out of your backyard and in front on the TV. Is it easy? Hell no, but these are very wealthy companies who employ well-paid people to figure it out. No sympathy.


        • Got Cowdog

          I gotcha. I guess I was responding to a degree to your phrase about being “trapped”, which by and large we are not.
          The thought just occurred to me, why doesn’t the NCAA spin it in a different light? You actually nailed it. WE NEED college football, to keep people entertained in their homes and socially distant from others! They’re going to restrict or severely limit actual attendance so the potential spread in that manner is mitigated as much as possible. Hell they’re doing us a favor by only allowing access to their product in our own homes or venues that are required by local mandates to maintain covid protocols. The coaches have said that the players are much safer with their programs than at large (I happen to agree) so let’s get behind the NCAA and help them do their part in saving not only college football, but perhaps millions of lives in the process!
          God bless America.

          P.S: Mark, I’ll be in touch about where to send the check.


  2. Castleberry

    If / when the SEC pulls the plug I’ll be turning off YouTubeTV – at least temporarily. That $65/month will go into the beer fund.

    Liked by 1 person

  3. Remember the Quincy

    I wonder, who is more equipped to lose revenue: a multi-billion dollar media conglomerate, or the restaurant on Baxter Street that desperately needs those 6-8 home games per year — and the 100,000+ people who show up for each of them — to pay their bills?

    I get it…neither one will do particularly well in this scenario, but ESPN and Fox will be just fine. The thousands of businesses in smallish college towns that are impacted by all of this, will not (even if the straight up dollar amounts lost by TV networks are astronomical).


    • Tony BarnFart

      The football program could order daily catered meals from each of the athens restaurants to help offset the no crowds this fall.


  4. On the other hand, if they actually play (which I don’t expect) it could be a windfall for the networks and those leagues.