Small college towns: Shutting down college football is going to kill our businesses, financially speaking.
ESPN/FOX: Hold our beers.
The postponement of much of the college football season could disrupt the flow of more than $1 billion from advertisers to the television networks that count on a slate of game broadcasts every fall.
The return of the college game — a reliable ratings draw — might have helped the TV industry salvage a year of declining revenues resulting from pandemic-related cancellations and production delays. Now that the Big Ten and the Pacific-12 conferences, two of college football’s five powerhouse leagues, have pushed back their seasons amid concerns about the coronavirus, media companies are preparing for more pain…
Last season, college football brought in nearly $1.7 billion in spending on television advertising, according to the research firm Kantar…
For Fox last year, college football was responsible for nearly 6 percent of ad spending and nearly 10 percent of all TV ad impressions, or viewer exposure to ads, according to the ad measurement company iSpot.TV. ESPN drew 9.5 percent of its impressions from the sport. ABC, also owned by Disney, racked up 7.5 percent of its impressions thanks to college football.
Yeah, that’s gonna leave a mark.