You might wonder what a new agency that would advise athletic departments on adapting to the coming NIL marketplace would see in bringing Urban Meyer on as a “coaching consultant”. Allow Corch to explain his value:
Meyer, who will be the coaching consultant, predicted extraordinary demand for Altius’ services. Coaches’ time and attention in 2020 has been totally consumed by the pandemic, social justice causes and uncertainty around the 2020 season itself, Meyer said, so few of them have given full consideration to what NIL rights might mean.
The kind of guidance and expertise that Altius promises could provide its clients with a leg up in recruiting the top athletes who might be in position to benefit from NIL the most, the coach said.
“Universities will adapt, everyone will adapt,” Meyer said. “But I know a coach is going to want help in this space. He’s going to want to know what other people are doing. The biggest thing is what the NCAA compliance is going to look like. … This is going to be very chaotic for quite a while.”
Translation: he’s there to help coaches figure out how to push the envelope with boosters.