A COVID diagnosis here, a COVID diagnosis there…

… and pretty soon you’re talking about real money.  A shit ton, as a matter of fact.

The NCAA’s cancelation of last season’s Division I basketball tournament because of the COVID-19 pandemic resulted in a $600 million annual decline in the association’s total revenue for its 2020 fiscal year, its new audited financial statement shows.

That’s a decrease of more than 50% compared to 2019.

The document, a copy of which was obtained by USA TODAY Sports, showed a $700 million decline in television and marketing rights revenue, nearly all of which came from the NCAA’s multimedia and marketing rights contract with CBS and Turner. In the association’s 2019 fiscal year, it reported nearly $868 million in such revenue

The NCAA received $270 million from event cancelation insurance, the statement said, but that covered only a small portion.

I’m guessing there won’t be a repeat of that in 2021.

Although I can’t help but wonder what Emmert would do if players collectively decided to sit out March Madness unless the NCAA dropped its opposition to their NIL rights.  Besides shit his pants, I mean.


Filed under It's Just Bidness, The Body Is A Temple, The NCAA

7 responses to “A COVID diagnosis here, a COVID diagnosis there…

  1. Greg

    Read where some major companies are not doing commercials for the super bowl this year.

    I believe it was Budweiser, Pepsi & Coke.

    It all eventually catches up….


    • Got Cowdog

      I saw that as well. If you read the fine print it’s just that particular brand, other products from the parent companies will still be represented.


  2. Down Island Way

    Bluto, you know that a sit down ain’t gonna happen, student athletes that are one and done’s using march to enhance their potential draft status to the next level,may/may not give a rip about NIL, conferences don’t want to tread into more $$$$ lost two $eason$ in a row, they may attempt to keep players more focused on conference tournaments and march then on the NIL…players individual needs is more important than the collective topic of NIL progression, here is where the ncaa will kick the can as long as possible vs political pressure…

    Liked by 1 person

  3. Turner and CBS usually bill about 1.2 billion+(combined) in ad sales. I’m not sure what their annual rights fees and production costs are, but that’s a lot of pressure (hopefully not direct) to have the bubble be successful.

    Liked by 1 person

  4. Gaskilldawg

    Emmett would ask each qualifying school to send its best intramural team to the tournament.


  5. Hogbody Spradlin

    Ahh, the way of the amateur . . . so pure.