… Icon Source has already compiled a list of potential top earners in the rising freshman class.
“You’ve got to find what is a little bit unique,” Garrett said. “All athletes will have their audience and there are numbers attached to them in terms of who they can influence. There’s always kind of a little extra something that makes brands excited to work with certain individuals.”
Among the prospective student-athletes considered is former Prince Avenue Christian and current UGA football freshman quarterback Brock Vandagriff.
According to Garrett, the list takes into account, style of play, social media following and off the field factors, which in Vandagriff’s case is his local fan base in and around the Athens area.
Vandagriff has over 13,000 Twitter followers and over 28,000 on Instagram.
“With Brock (Vandagriff) growing up and being from the Athens area, being a very exciting dual threat quarterback and going to Georgia who has had some uncertainty at the position,” Garrett said. “We think that he’s going to provide some immediate excitement to the team and anyone that wants to engage and work with him since he has such a strong local fan base.”
The problem some of you seem to see with college athletes earning a return off their names becoming distracted or traumatized by the experience is that you’re missing the social media aspect. These kids already have their presence there; soon, they’ll be allowed to monetize it, like their non-athlete peers already do.
It’s a generational thing.