CFP executive director Bill Hancock told ESPN that nothing is imminent.
“There will not be a new format this season or next season,” Hancock said. “The timetable is certainly an important detail, but it hasn’t been determined yet. It’s too soon to predict the timing, but even if the board decides to alter the format, it may well not occur until after the current agreement has expired, which isn’t until after the 2025 season.”
Concerned that their four-team product has been harmed by the dominance of a select few teams from the same region, FBS commissioners are seriously considering expanding the College Football Playoff. And while it’s long been assumed that any change to the format would be modest, several influential decision-makers are suddenly open to a playoff system that skips past eight teams and into the double digits…
“There are two unintended consequences people didn’t see when they created the Playoff,” said a college administrator familiar with the discussions. “One, seeing the same teams over and over from one part of the country. It’s impairing the product, because there’s boredom. … There’s risk to not enough (geographic) spread. Secondly, the brand damage to a conference that doesn’t get in it.”
And there you have it. It’s not about the best, or the most deserving. Playoff expansion is about brand damage to a conference. In furtherance of the academic mission, of course.
Enjoy those brackets, peeps, ’cause they’re coming. Very soon. Just ask Bill.