This is worthy of a separate post on HB 617. Seth Emerson asked the question I hoped someone in the media would, and got the answer I wanted to see.
It’s Branding Time in Athens!
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UPDATE: Two quotes from Seth ($$)…
… Morehead essentially confirmed that the NCAA has cried “uncle” on making its own rule on the issue: It’s up to Congress now, less than three months from when these state laws start going into effect.
The NCAA has “sunset” its own committee that was formulating a plan for NIL, revealed Morehead, who was on that committee. He’s also on the NCAA Board of Governors, which still discusses the issue regularly, but they all realize now the issue is out of their hands.
“A number of states are passing laws like this one,” Morehead said of Georgia’s law, which goes into effect July 1. “But I think long term our hope is there will be a federal solution down the road. Perhaps by July 1. It may come later. It may never come, we can’t predict what Congress will do. But I think the goal will be to see uniformity around the country.”
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“Student-athletes may earn compensation based on their name, image or likeness, beginning July 1. We have no plans to provide for a pooling arrangement,” UGA compliance director Will Lawler told The Athletic. “In short, UGA student-athletes would not have to wait a year after they leave school to receive NIL compensation.”
The towel, she has been thrown in. Barring something wild from the Supreme Court or Congress granting the NCAA an antitrust exemption, NIL, in one form or fashion, is here to stay. Amateurism, redefined!