“It’s here, so you better embrace it.”

This was said in the Missouri legislature a mere two days ago about a proposed NIL bill and it already seems quaint.

House Speaker Rob Vescovo, who rarely speaks on legislation, noted his opposition.

“I can’t support this amendment while the students are still receiving a scholarship,” he said. “It doesn’t make any sense. Why should they still get a scholarship while they’re making money on their likeness?”

I’m not talking about his flawed logic.  I’m talking about Mark Emmert — Mark Emmert! — throwing in the towel.

In an interview with The New York Times on Friday, the N.C.A.A.’s president, Mark Emmert, said he would recommend that college sports’ governing bodies approve new rules “before, or as close to, July 1,” when the new laws are scheduled to go into effect in Florida, Alabama, Georgia, Mississippi and New Mexico.

… Under a proposal that has been before N.C.A.A. members for months, student-athletes could be paid in exchange for use of their names, images and likenesses by many private companies. The plan, which could take effect on Aug. 1, would also let players earn money through advertisements on their social media accounts.

“We need to get a vote on these rules that are in front of the members now,” Emmert said.

No, the NCAA proposals aren’t an exact match for what the states have already passed.  That doesn’t mean Emmert can’t read the current landscape.  Do nothing and hope the problem goes away on its own is no longer a viable strategy.  The big question from here is whether the NCAA has waited too long to act.

Emmert would not discuss whether the association might challenge any of the state laws in court. He said, though, that he did not expect any decisions about new industry rules to hinge on the outcome of a case the association recently argued before the United States Supreme Court, which is considering the scope of the N.C.A.A.’s powers.

That sounds like he realizes the SCOTUS Hail Mary play for an antitrust exemption isn’t likely to produce the outcome the organization desires, as well as the futility of the NCAA attempting to tie a number of states up in court.  (That would also put member schools in those states in a precarious position between the NCAA and state legislatures that control their funding.)

The options aren’t attractive, but that’s what happens when you procrastinate too long.  It’s basically settle for what you can get time for the NCAA.

Or as Richt, who is now a television analyst for the ACC Network, put it: “It’s here, so you better embrace it.”

Mark Emmert has lost control of Mark Richt.


Filed under Political Wankery, The NCAA

21 responses to ““It’s here, so you better embrace it.”

  1. argondawg

    It’s hard to figure out the NCAA. I’d say scrap it and put in something that actually works but I get the feeling that it works pretty much like the powerful schools and school presidents want it to. Shit is about to get crazy and they don’t have near the staff to adequately monitor things. We thought the 70s and 80s were crazy but it feels like we are about to make that era seem quaint. And the sheriff (NCAA) “We don’t need no Kansa law Dawg round here.”


    • Bulldawg Bill

      “I’m retired.”

      Liked by 2 people

    • Derek

      What’s to monitor? Its anarchy.

      The ncaa, and the majority of its membership, has much to gain by this being as messy as possible.

      The only question is how long to takes for auburn to serve as the example for why we need rules.

      Liked by 1 person

      • RangerRuss

        There’s one in every crowd
        For crying out loud
        Why wuz it always turning out to be me?

        As long as it ain’t us, man.


      • Down Island Way

        Bagman servicing #AUBURN SUCKS! say$ this will only increa$e his bidniz…


      • Bulldawg Bill

        Derek, Auburn is a major reason that rules don’t matter!


        • Derek

          Pat Dye taught me that cheating never has any consequences at auburn and that he was never forced into retirement and replaced by buster brown, in part, for “keeping it down home cuz.”

          He also said Auburn never missed a tv broadcast or bowl game because of cheating allegations.


          Btw: You can find all sorts of lies on the internet like this one:

          Most Bowl-Banned Seasons Leaderboard:
          1) Nine seasons: Auburn

          But obviously you’re correct.

          Liked by 1 person

  2. sniffer

    You don’t have to like your backup plan, but you have to have a backup plan.

    Liked by 3 people

  3. Emmett got his contract extended. Of course he can sit back and do nothing now.

    Liked by 1 person

  4. unionjackgin

    Also from the article is this bit of “classic coach speak” –

    “When I was playing college football, my priorities were girls, football and then school,” said Mark Richt, who led the football programs at Georgia and Miami before he retired from coaching in 2018. “Now it’s going to be money, girls, football, school.”

    I wonder if Vegas will give odds on the first coach to blame his team’s loss on NIL laws, money, endorsements, NFT’s and/or Satan shoes ….

    Liked by 2 people

  5. This. is. so. sweet.

    We have officially entered the post-modern era of college football. If you think the Bowl Alliance, Conf. Championship Games, BCS or Playoff changed the game, you aint sen nuthin yet.

    Liked by 1 person

  6. dawg100

    Or as Richt, who is now a television analyst for the ACC Network, put it: “It’s here, so you better embrace it.”

    Is that a poor man’s, “lay back and think of the NCAA!”