Money to burn

Chalk up another win for Greg McGarity’s version of the art of the deal:

The University of Georgia’s royalty reports showed 40% of last season’s multimedia rights earnings leaving the campus. The SEC school’s MMR is handled as part of a joint venture by both Learfield IMG and JMI Sports. Although $18.9 million came in during 2019-20, the school’s share was limited to its $11.5 million guarantee. The 10-year agreement, which runs through 2026, allows the school to receive either its guaranteed rights fee or 60% of the gross collected cash—whichever is greater.

Is that a lot?  Asking for a friend.

I guess it is.

Tasked with putting lipstick on this particular pig is Claude Felton, who certainly deserves better.

“While there are some nuances that are not obvious in the document, the numbers you have are correct,” said Claude Felton, UGA’s senior associate athletic director, when asked whether the royalty report indicated the school was making less money than it could. “We are pleased with the partnership we have.”

Nuances.  I take it that means “hey, it’s a deal we’re stuck with for the next five years, so we’re making the best we can out of it.  Thanks, Greg.”

In my next life, I wanna grow up to be an SEC athletic director.


Filed under Georgia Football, It's Just Bidness

23 responses to “Money to burn

  1. It’s the same guy who negotiated the Ludacris contract. What would you expect?

    Liked by 3 people

    • chicagodawgfan

      Greg McGoofy…the gift that keeps on giving! I think Florida out Agent Muschamped us with Agent McGarity


      • Corch Irvin Meyers, Former Jags Corch (2024)

        What makes it worse is McGarity is a Dawg.

        A Damn BAD Dawg.

        Fuck THAT motherfucker!

        Liked by 1 person

  2. sniffer

    Learfield took the risk, McG took the guarantee. From the numbers above, UGA received 60% approx and the two partners kept the rest. Learfield is a for profit company and by design, aims to make as much as they can. Anybody here fault them for that? I’d also repeat, McGarity took the guarantee. Would he have been smarter to take a sliding scale?I doubt it. There might have been more howling after those numbers came out, is my guess.


  3. classiccitycanine

    Given Georgia’s emphasis on profitability, you would think they would have worked harder on this deal. Can I please be reborn as a Power 5 athletic director where I can be asleep at the wheel and still make bank with no consequences?

    Liked by 1 person

  4. As much as we’ve joked about Muschamp, D-Dooley, Bobo etc. being Georgia “agents” sent to sabotage other football teams, I’m starting to think McGarity was an agent sent by Florida to submarine our entire athletics program. Bullshit financial deals, lazy coaching hires made on the cheap, one PR howler after another…the only reason he wasn’t chased out of town by a pitchfork-and-torch-wielding mob is that the Kirby hire worked out. The mess he left is gonna take years to clean up.

    Liked by 2 people

    • Corch Irvin Meyers, Former Jags Corch (2024)

      Except Josh Brooks isn’t at all interested in cleaning-it-up, based both on his works (every dumb thing he’s said) and his deeds (extending our underachieving baseball coach).

      We’re fucked.


  5. Corch Irvin Meyers, Former Jags Corch (2024)

    It’s enough to make you want to cry, especially knowing we have McGarity 2.0 running things now.

    How can we be champions in anything but the Rainy Day Fund when asshats like McGarity and Brooks run the show?


  6. MagnusDawgus

    Would it be small of me to take pleasure in seeing the Georgia-Florida game moved from Jacksonville under McGarity’s watch as head of GaotrBowl Sports? I think it would put the cherry on the top of a distinguished career.


  7. The athletic media/coaching/facilities world: “Hey UGA, can you give me two twenties for a ten?”

    UGA: “Sure!”

    Liked by 2 people

  8. Dylan Dreyer's Booty

    “In my next life, I wanna grow up to be an SEC athletic director.”

    You’re aiming way too low for your next life. Better to be a PAC-10 Commissioner. 😉

    Liked by 2 people

  9. Did anyone do the math to see if 40% actually is a lot, or if this might be the going rate? The second chart seemingly showed UCLA receiving guaranteed money because of the loss, while it also shows what other schools received relative to the total. Haven’t put pen to paper myself, yet, but curious if anyone did before I do. Also curious if anyone thinks that isn’t the way to calculate the guaranty (at least for UCLA) versus the commission paid by other schools.