The University of Georgia’s royalty reports showed 40% of last season’s multimedia rights earnings leaving the campus. The SEC school’s MMR is handled as part of a joint venture by both Learfield IMG and JMI Sports. Although $18.9 million came in during 2019-20, the school’s share was limited to its $11.5 million guarantee. The 10-year agreement, which runs through 2026, allows the school to receive either its guaranteed rights fee or 60% of the gross collected cash—whichever is greater.
Is that a lot? Asking for a friend.
Tasked with putting lipstick on this particular pig is Claude Felton, who certainly deserves better.
“While there are some nuances that are not obvious in the document, the numbers you have are correct,” said Claude Felton, UGA’s senior associate athletic director, when asked whether the royalty report indicated the school was making less money than it could. “We are pleased with the partnership we have.”
Nuances. I take it that means “hey, it’s a deal we’re stuck with for the next five years, so we’re making the best we can out of it. Thanks, Greg.”
In my next life, I wanna grow up to be an SEC athletic director.