In his Mailbag today ($$), Seth Emerson makes an interesting point about the injured star receiver’s immediate future in Athens:
There’s one more wrinkle in this: NIL. It’s no longer the case that Pickens will risk everything and make nothing by coming back to Georgia. He can cash in on his name and his brand while rehabbing, and his brand would seem to be enhanced by keeping on that Georgia uniform as long as possible this fall, even if it’s on the sideline. If he’s a man without a country, in between his Georgia career and the NFL, he’s not quite as marketable. But if he’s still attached to Georgia, he can perhaps plow Georgia’s grateful fan base via social media accounts, maybe sign some autographs or whatever form this ends up taking.
This has been something I’ve been curious about all along: Will NIL keep more players in college longer? If it does, that would be a good thing for everyone involved, right?
I think so. Not just in cases like Pickens’, but also bowl game opt-out decisions and relatively marginal players pondering leaving school early for the NFL draft.
Could this be the Summer of George? If it helps make it easier for him to stay committed to the red and black, I’m all for it.