Today, in amateurism is what we say it is

Just a reminder that Mark Emmert once uttered this horseshit under oath:

Lest we forget, here is the sworn testimony of Dr. Mark Emmert in federal court on June 19, 2014, regarding the NCAA's position on college athletes doing paid endorsements pic.twitter.com/0yrMXo8ZAg

— Andy Schwarz, presented by Envelopes of Cash (@andyhre) June 30, 2021

Dr. Emmert continued:
THE FUNDAMENTAL NOTION IS THAT YOU — YOU DON'T WANT TO HAVE STUDENT ATHLETES, AMATEUR STUDENT
ATHLETES, BE IN A POSITION WHERE THEY ARE PITCHING FOR — FOR PRODUCTS AND FOR COMMERCIAL INTERESTS AND BEING — BEING ESSENTIALLY PITCHMEN FOR VARIOUS PRODUCTS. pic.twitter.com/8KGirayz7i

— Andy Schwarz, presented by Envelopes of Cash (@andyhre) June 30, 2021

And here’s where we’ll be — totally blessed by the NCAA — tomorrow ($$):

That is a different approach from Jenloop, the relatively new platform started by NFL agent Neil Schwartz. Jenloop creates athlete and entertainer profile pages, and users can pay them to send out a tweet or Instagram post (so a Georgia fan on his birthday pays a player to tweet a message to him).

“Jenloop is the 21st-century version of Hallmark,” said Schwartz, who added he is not running afoul of prohibitions of contract agents representing collegians because the platform only facilitates connections among fans, brands, and players. Unlike Opendorse, he is only activating pages for athletes in states that passed NIL laws.

Lewis Cine, a defensive back from Georgia, is on Jenloop, though his page is not yet live. He has talked with several other services. “Well, it’s kind of like certain platforms that come and say, ‘Hey, we want to help you out when the rules pass, when we can begin,’” Cine said.

… How much a non-star collegiate athlete can earn on platforms like Jenloop is unclear. The biggest name currently on Jenloop is the rapper Waka Flocka Flame, who has 1.8 million Twitter followers and charges $1,000 a tweet for fans and $2,500 to endorse a product in a tweet. Cine, by contrast, has fewer than 7,000 followers.

“A player can easily make, minimum, five figures, easily,” Schwartz said. “Six figures if they promote themselves through their own platform.”

Poor Lewis, exploited like that.

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