Another day, another NIL deal:
American Top Team, one of the nation’s top training academies for MMA fighters which has 44 licensed gyms throughout South Florida and the world, has finalized plans to offer Name, Image, Likeness contracts to every University of Miami scholarship football player.
Each of the 90 existing Miami scholarship players will be offered a $500 a month contract (up to $6000 for a year) to endorse American Top Team through their social media accounts, personal appearances and other marketing vehicles. If all 90 players opt to accept a deal, the total American Top Team investment in year one could reach $540,000.
It’s a booster deal.
The deal is being administered by a new marketing company – “Bring Back The U” – which was created by South Florida businessman Dan Lambert, who founded American Top Team and is a longtime Golden Cane and member at CaneSport.com.
Lambert also hopes to recruit other businesses to offer similar NIL deals to Hurricane players this year and in the future.
“The NIL legislation is an amazing opportunity for businesses and fans to directly impact the lives of these players and the national reputation of our team,” Lambert said.
My guess is that when the dust settles, this will be more the rule than the exception, but I expect YMMV.