… to D.J. Uiagalelei.
As the first household brand to partner with a major college football player for a national ad campaign, Dr Pepper has struck a deal with Clemson quarterback D.J. Uiagalelei to feature the sophomore in television commercials that will air across the country.
Uiagalelei, the heir apparent to Trevor Lawrence, has started just two games in his college career. Yet he’s become the face of a national ad campaign for a giant American brand.
Welcome to the world of NIL.
“Every time I turn on the TV every Saturday, I always see a commercial with Dr Pepper,” Uiagalelei said in an interview with Sports Illustrated earlier this week. “When they reached out to me, it was a no-brainer.”
Uiagalelei, a 6′ 4″, 250-pound California native with a rocket arm, will play himself in Dr Pepper’s latest version of a long-running ad campaign built around a fictitious college football town called Fansville.
… This is Dr Pepper’s first such agreement with a college athlete since the NCAA granted athletes the right to profit from their name, image and likeness.
I don’t know about you, but I’m relieved to see this. There’s no way his offensive linemen will block for him in the opener now. Jealousy, for the win!