An NIL match made in heaven

Honestly, I’m surprised this took so long.

23 Comments

Filed under It's Just Bidness

23 responses to “An NIL match made in heaven

  1. Corch Irvin Meyers, Former Jags Corch (2024)

    Man, if all it takes is a cool nickname to get a good NIL deal, then I bequeath on Jordan Davis the nickname “Solid Gold.”

    I expect Fort Knox to come calling any day now!

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  2. Biggen

    How long before all this NIL stuff just dies on the table? Does the maker of Kool-Aid actually actually think this will increase their sales? Same goes for Zaxby’s, Milo’s, etc… Do these corporations really think their bottom line is going to increase with these NIL deals? I just don’t see it happening and I think in the next few year we see far less NIL deals going forward.

    Liked by 2 people

    • rigger92

      I’m no marketing guru, but there has to be a target demographic behind these national brands doing these deals. I assume they are trying to get the under 20 crowd, with one exception. How many of us older types will buy the “Crimson Tide ‘21 National Champion Crimson flavored drink”?

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      • Biggen

        A lot of these big brands budget specifically for advertising so I an see wanting to try it out. I mean, the money is there already so they have to use it for something. I’d just be curious what the returns are (if you can even track it).

        Liked by 1 person

        • Remember the Quincy

          Short answer: it’s all but impossible to track. I’ve spent nearly 20 years in advertising/marketing and there are very few ways to effectively track most forms of advertising.

          There’s the coupon crowd, businesses that think that coupons are a back and white, 100% foolproof way to track ROI. Hint: they aren’t.

          But most advertising (billboards, radio, TV, print) and notoriously hard to track. People are rarely swayed to make a buying decision based on one isolated ad, which is why you see the biggest companies spreading that money around all over the place.

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    • akascuba

      It’s all tax deductible for corporations. Free money for all precipitating.

      Liked by 1 person

      • akascuba

        There is also a danger that some corporate types who don’t know CFB will discover. Increased sales in the sponsored area may not offset sales lost in the hated school’s rival areas.

        Just hang a we love GT banner outside your business if you need to slow sales down.

        Liked by 3 people

        • rigger92

          Years ago when I learned that Gatorade sends a portion of their proceeds to UF they lost me in an instant. Never bought another drink from them. And I go through 2 cases of Body Armor/month.

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        • theorginaldawgabides

          That’s why I don’t think we’ll see Waffle House go all in with Tech, much to il Capri pants’ chagrin. Too many Dawg fans eat there. If they do anything, they’ll do the exact same with both schools.

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    • kokainmothershed

      Marketing sponsorships are largely reserved for household name superstars in their field. Given a third-team all conference defensive back an NIL deal is just a legal way of channeling your business’ dollars into a players’ pocket as a “thank you” for choosing your school.

      Liked by 1 person

  3. MGW

    I don’t mean to tell anyone how to do their job….. but if I were Kool-Aid’s marketing department I’d send the kid a real nice gold chain with a big Flava-Flav clock sized kool aid man hanging from it, and the Kool aid man’s got a little chain necklace with a tiny little McKinstry on it.

    But that’s just me.

    Liked by 6 people

  4. Imagine in just a few years when the best nose tackle in the country is named Tampax Martinez. He excels at plugging holes.

    Liked by 2 people

  5. theorginaldawgabides

    Thought of another- Guyana Guava. Limited time only for Tide fans when Saban announces his retirement.

    Liked by 1 person