LSU athletics and Caesars Sportsbook on Friday announced a multi-year partnership, creating the first deal between a Southeastern Conference school and a sports betting company.
… Caesars Sportsbook will receive naming rights for the new Caesars Sportsbook Skyline Club at Tiger Stadium, signage throughout Tiger Stadium beginning on Saturday for LSU’s game against Central Michigan, plus additional signage at the Pete Maravich Assembly Center, Alex Box Stadium and on the LSU Sports Mobile App.
“LSU has always taken pride in providing fans with unique, innovative, and world-class experiences, and our new partnership with Caesars Entertainment will do just that,” said LSU athletic director Scott Woodward in a written statement. “We share a clear vision of how athletics and entertainment can come together to enhance the fan experience and we are excited to join with Caesars to make that vision a reality.”
I will give Woodward credit for not invoking the kids there. But there’s only so far he could go, I guess.
The announcement says the deal focuses on “unique alumni and fan engagement opportunities while expanding responsible sports gaming and education.”
Yes, because the first thing you think of when you hear the phrase “responsible sports gaming” is education. Way to go, LSU.