This is the way you beer.

UAB, you go, girl.

Meanwhile, we can only dream and if the day ever comes to Sanford Stadium, we’ll likely be treated to a selection of Budweiser’s finest.  Sigh.

68 Comments

Filed under I'll Drink To That

68 responses to “This is the way you beer.

  1. Hogbody Spradlin

    IS THIS A GREAT COUNTRY OR WHAT!
    #BUUUURRRPP

    Liked by 2 people

  2. Dawg93

    Given that Josh Brooks put in a beer garden at his prior school and that Creature Comforts is a short walk from campus, I’m hopeful that we’ll have something better than the Budweiser/Miller products. But yeah, it won’t surprise me either if that’s all we get.

    Liked by 6 people

    • MGW

      You’ll get what makes the athletic department the most money; maybe it’ll taste good. But I assure you, geography has nothing to do with it.

      Liked by 6 people

      • Dawg93

        I don’t disagree with that, but Brooks isn’t your typical AD, that’s my point. Look no further than the lower prices on things like hot dogs, waters, etc. Ideally we get the Bud/Miller products plus some stands that sell craft beers too. Make money off the former, breakeven on the latter and you have a happy fanbase. Win-win.

        Liked by 3 people

        • fisheriesdawg

          Exactly. He seems to be able to see the forest for the trees. The AD won’t lose money on a couple of stands that sell Tropicalia, Classic City, Red and Black, Hobnail, Hopsecutioner, etc. But they’ll make a subset of season ticket holders a whole lot happier that they’re available, which is playing the long game rather than trying to squeeze every dollar out in the moment.

          Putting those LED lights in a couple of summers ago didn’t make any money. The light show at the start of the fourth quarter doesn’t have a corporate sponsorship attached to it. But it’s made the atmosphere that much better for night games, and as we saw in the South Carolina game, it kept people in the stands during a blowout. That’s the sort of thing that convinces people to write that check in March even though it’s a big lift and watching on TV is essentially free.

          Liked by 3 people

          • MGW

            I’d like to agree. There’s certainly plenty of examples of things song that are good for all fans. But I’ve yet to hear an even remotely straight faced answer to the question of why beer is only sold in certain sections.

            Like

            • fisheriesdawg

              Because it wasn’t allowed until a couple of years ago and the culture/politics of UGA means we’re going to be slower to embrace it than LSU.

              I don’t think Alabama or Auburn are selling beer yet, are they? Is Florida?

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              • MGW

                Exactly. That’s not a straight faced reason; we are in fact already selling beer in the stadium in certain sections (and always have if you include boxes). “Alcohol is bad” is a very binary moral to hold dear. “Alcohol is bad in cheaper sections” is not a moral, and is not a policy explained by prudishness, but by economics.

                Like

        • artistformerlyknownasbman

          You’ll get Drewry’s and Cook’s Light in the 300-and-higher level stands, and you’ll like it.

          Like

        • rugbydawg79

          He knows he can hit a home run if he does this right.

          Like

    • fisheriesdawg

      Agreed. A couple of Athens area craft beer stands seems like a very Josh Brooks thing to do. It would kind of surprise me if this didn’t happen.

      The taps at the main stands will definitely be Bud products, though.

      Liked by 2 people

    • Migraine Boy

      Creature needs to speciality make a red and black Trop can to replace that organge and blue one…

      Liked by 1 person

    • unionjackgin

      My dream is that they take down the scoreboard in front of the bridge – turn the bridge into a tunnel and use the tunnel roof as a beer garden for Creature Comforts. They sell tickets just for the beer garden and it is SRO.

      Like

    • winodawg

      Aramark has the stadium contract. We’ll get whatever they have for their contracts in Georgia. Bud, Bud Light, Mich Ultra, White Claw, maybe a Yuengling. Terrapin ain’t happening ‘cause they’re owned by Miller. Southern can’t make enough beer to supply the stadium. Neither can Normal, Akademia, or Athentic. Maybe Tropicalia if you get lucky, but they’ll cost $15 for a beer.

      Like

  3. MGW

    Can’t make beer a premium ticket perk if you’re letting the peons drink too. It’s very simple. UAB and other places with lower ticket demand don’t have that issue; more profitable to just sell it to everyone, so they do.

    Don’t let anybody give you any of that “we’re working on it” crap.

    Liked by 1 person

    • fisheriesdawg

      Except pro stadiums have long since determined that it’s more profitable to sell beer to everyone.

      Liked by 1 person

      • MGW

        That’s true, but for the pro stadiums you can generally just buy a ticket to the premium sections for any given game. Can’t do that with top end college programs; gotta have the season tickets and the corresponding large donations far in excess of the actual ticket price. Maybe a season ticket holder will sell his club level or better ticket online, but generally you’ve got to know someone with that sort of ticket and buy it directly from them; either way the school’s already made their money from it. It’s a very structured stratification of ticket holders meant to carry a certain cachet for those in the best sections/donor clubs. Like a nice green Augusta National member’s jacket with all the corresponding perks, except anyone can buy it.

        Like

  4. practicaldawg

    UAB showing the country how you come out of a pandemic in sports

    Liked by 1 person

  5. ApalachDawg aux Bruxelles

    Apologies but Beer snob from Belgium…if I ever get back to a game inside that beautiful stadium and they are serving michelob ultra, anything labeled as 99 calories, or any lite beer, I will be very disappointed. If i wanted to drink water, i’d just order a dasani.
    The “Budweiser” of beers over here starts at 5.5%alcohol and actually has taste. Around these parts, their 3.3% alcohol beer is mostly marketed for the ladies.

    Liked by 3 people

  6. r1valry

    When they do it, it’ll be whatever the Georgia liquor barons tell ’em to serve. Maybe they’ll be craft only sections for a fee, of course.

    Liked by 1 person

  7. iusedtopostasmikecooley

    Y’all really won’t drink domestic beer? Man I can enjoy little everyday things.

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    • classiccitycanine

      I don’t like domestics enough to pay $8 for one and miss the 2nd Quarter while waiting in line.

      Liked by 3 people

      • iusedtopostasmikecooley

        Oh I agree with that. My hard drinking days are behind me but when I was doing that I never had any trouble getting boozed up enough before the game to need to worry about it while I was in the stadium. Not that I’m opposed to alcohol sales in the stadium but I don’t see what the big deal is either to be honest. And I like some craft beers but some of them are garbage. And I like domestics just fine. I ain’t paying eight bucks for a beer even if it makes me better looking and causes Sturgill Simpson to play every time I enter the room. That’s ridiculous.

        Liked by 3 people

      • stoopnagle

        And this right here is why I don’t really care if they ever sell beer in Sanford Stadium. I’m a pretty dedicated beer drinker. My favorite kind is FREE but I also like COLD. That is, I’m equal opportunity. But the last thing I’m interested in doing at a Georgia game is waiting in a damn line. And I’ve learned that the lines are long and never move a long time ago.

        Liked by 2 people

    • ApalachDawg aux Bruxelles

      I have no problem with the original version of the King of Beers, the Banquet beer or the champagne of beers… especially in a tall boy drinking container…but i do not care for the watered-down lite version of those beers + the mic ultras or 99calorie beers. i don’t even think they should call those beers. they are “wine coolers” in a beer can.
      when you live in the cradle of beers, it spoils your palate…kind of like a nick chubb run- just give me more of that please and not so much 2016 Isiah McKenzie on 4th and 1.

      Liked by 3 people

  8. fisheriesdawg

    We went to a baseball game in Mexico City this summer and they had Micheladas (chamoy sauce and Tajin on the rim, two cans of beer poured in) for about the equivalent of about $3 each. A man could dream that they’d one day have this option at Sanford. If you ever get the chance, order one, you’re welcome.

    Seriously, it was glorious. The afternoon was beautiful, about 72 and sunny, and after I ordered my second one I told my wife that I needed to slow down because it was our first full day in Mexico City, we had two children with us, and we couldn’t afford to get lost on the way back to our apartment in the afternoon. But I could have downed another 3 or 4 of them at least.

    Liked by 1 person

  9. Corch Irvin Meyers, Former Jags Corch (2024)

    People tell me Josh Brooks is better, but all I see is a McGarity who doesn’t stick his foot in his mouth.

    Like

  10. PTC DAWG

    I like beer, but I don’t see how folks sit in the heat drinking the IPA etc….give me a lawnmower beer…make it cold. To each his own.

    Liked by 6 people

  11. theotherdoug

    I said this on here 5+ years ago and it’s still true:

    UGA needs to contract a beer with Creature Comforts that is only sold in Athens/Clarke County. Sell it at the games and around town. It’ll be a thing to have the “Athens” beer wherever you are.

    There are examples all over of similar locals only beers and they work. Anyone from Wisconsin knows Spotted Cow, and that’s amazing because the beer sucks.

    Liked by 2 people

  12. Castleberry

    Baby steps y’all. We still need to get replays on the big screen instead of karaoke cam… I had to drive home from USCjr before I could see whether or not Milton fumbled.

    Liked by 1 person

  13. The day that the athletic department works out a naming rights deal for “Taco Mac Sanford Stadium” (or something similar) is the day that beer shows up in the stadium. All about the $$$.

    Like

  14. Everyone hates on Bud classic. I’m not a big beer drinker anymore, but I know we will never see any of Kentucky’s finest in the stadium. I’d rather have a Bud heavy than whatever the latest IPA is pumped out. I realize I’m in the minority here but give me a good pilsner any day of the week over that crap.

    Liked by 7 people

    • They had a commercial few years ago that said something like “This is not a hobby. We are a MACRObrewery.” Was so good.

      Like

    • Tony BarnFart

      I can go either way. On the porch at home or in a bar, IPAs all the way. Outside where it’s hot (lake or game), I MAY open up with an IPA, but i’ve gotta switch to a domestic pilsner or you feel like you have cotton mouth in the desert.

      The larger issue with beer at Sanford is the bathroom situation.

      Liked by 1 person

    • siskey

      I like IPAs more but I’ll drink a Budweiser happily if given the opportunity. I’ve drank a couple of hundred thousand of them within 2 miles of the stadium so I know they will do me right.

      Like

  15. SSB Charley

    Jealous that they’re getting Avondale Brewing beers in that stadium. They brew some fantastic beers for the beach that would also be perfect for a hot day in a football stadium.

    Liked by 1 person

  16. TripleB

    I wasn’t as psyched about nice ice or cheap hot dogs, but a beer garden–that’s what I would call progress!

    I’m told there is one at Georgia Southern. Supposed to go to the BYU game with a friend and check it out. I’ll let you know.

    Liked by 1 person

  17. I understand a lot of PTSD towards Butts-Mehre after the McGarity years, but I don’t understand how that is carrying over to Brooks.

    Josh Brooks is kicking ass and has not given fans one thing to be cynical about in his admin. Give the guy a chance, Senator. You may have people thinking that you just enjoy being angry before long.

    Liked by 1 person

  18. With the Dawgs out of town, I attended the Furman game on Saturday. A university that was affiliated with the Southern Baptist Convention less than 30 years ago sells alcohol in the stadium. I will admit that they have to beg students to attend games, but still…

    Like

  19. Having been almost around the world during my time in the US Navy I have to say that my go-to beer is… Budweiser.

    Liked by 2 people

  20. siskey

    Well Leeburn and company still distribute all the craft beers in Georgia so they will get theirs should we ever be able to have a legal beer in Sanford.

    Like

  21. bigjohnson1992

    I like their style. But it would be wise for them to limit or do without any double or imperial abv’s. It could all get very ugly, very quickly.

    Like

  22. towniedawg

    I discovered Trimtab about a decade ago on a weekend in Birmingham…. Excellent brewery…. Envious.

    Like

  23. SoCalDawg

    not only the best team we’ve played to date, the best palette

    Like