About Classic City Collective
Classic City Collective aims to be the nation’s foremost supporter-funded NIL facilitation
platform to position Georgia Athletics and athletes from all 21 sports for sustained success.
The Collective was created to provide an opportunity for all of Dawg Nation to contribute and
engage with the athletes they passionately support through a variety of NIL opportunities,
including social media endorsements, in-kind deals for promotional activities, appearances,
meet and greets, autographs, and digital content. To learn more, visit
http://www.classiccitycollective.com and follow CCC on Instagram (@classiccitycltv), Twitter
(@ClassicCityCLTV) and TikTok (@classiccitycltv).
And, yes, there are connections to the program.
Notable University of Georgia supporters announced today the
launch of Georgia’s preeminent name, image and likeness (NIL) collective. Classic City
Collective was created to be the comprehensive destination for UGA athletes to capitalize on
and monetize their NIL, while providing an opportunity for all of Dawg Nation to contribute and
engage with the athletes they passionately support.
Alongside strategic partners Icon Source and DGD Fund, Classic City Collective aims to be the
nation’s foremost supporter-funded NIL facilitation platform to position Georgia Athletics and
athletes from all 21 sports for sustained success. A variety of NIL opportunities will be made
available to UGA athletes, including social media endorsements, traditional media
advertisements, in-kind deals for promotional activities, appearances, meet and greets,
autographs, and digital content.
Matt Hibbs will lead the Collective as CEO, with a Board of Directors comprised of business
leaders and former athletes associated with the University of Georgia. Former UGA linebacker
John Staton IV, a member of the 2021 National Championship team, will serve as Classic City
Collective’s Director of Operations. Staton graduated with a master’s degree in Sports
Management from the University of Georgia and a Sports Marketing degree at Samford
Prior to Classic City Collective, Hibbs spent 13 years as a collegiate athletics administrator and
agent at a leading sports agency and has done stints at four Power Five institutions including
the University of Miami, University of Tennessee, Ohio State University and, most recently,
three years at the University of Georgia.
“We are excited to work alongside Georgia’s loyal supporters, local businesses, alumni and
fans to provide a resource that cuts through the complexities of NIL and provides an avenue for
Dawg Nation to confidently support and connect with UGA athletes. We see an incredible
opportunity to enrich, enhance and empower the lives of Georgia athletes,” said Hibbs.
“Classic City Collective will create a sustainable platform to uniquely position UGA athletes for
During his time at UGA as an Assistant Athletic Director, Hibbs assisted the football program in
navigating compliance and helped to develop and manage the NIL program department wide.
No doubt we’ll be hearing plenty more soon enough. I’m more curious to hear what Kirby thinks about it. (Or, perhaps more accurately, what sort of input he’s had into it.) Also, side issues such as compliance with the requirements of state law and how it will be presented on the recruiting trail are of interest to me. More to come…