Missouri lawmakers have amended a state law to give college coaches and university employees a more active role in the endorsement opportunities their athletes now have in the name, image and likeness movement. The amendment was introduced on the House floor Thursday then passed through both chambers in Jefferson City and now waits for Gov. Mike Parson’s signature.
Last summer, the state legislature passed a bipartisan bill similar to other versions around the country that allow college athletes to profit off their name, image and likeness in the form of paid endorsements with third-party companies. On Thursday, Rep. Kurtis Gregory, R-Marshall, introduced an amendment to the law to allow coaches and school officials to become participants in the process, similar to a recent Tennessee amendment signed into state law earlier this spring.
“As with anything that is new and evolving, we need to go in and update a few things to stay competitive, and that’s what we’re doing,” Gregory said on the House floor. “Some other states have gone in and made changes to theirs. And that’s all we’re trying to do is stay on par to make sure our coaching staff and athletic department can go out and recruit the best of the best athletes get them to come to our state.
If anarchy is the result of the absence of government regulation, can we really call this the Wild West if the sheriff is the one making the rules?