Collecting the Collective

A little tidbit in this piece about Georgia’s Collective, the Classic City Collective, and its new fundraising initiative, The 21 Club:

It’s important to note that the Classic City Collective is not an arm of the university or its athletics program. It’s an independent LLC that receives no funding from UGA. However, Hibbs is allowed to communicate with Smart to ensure the collective is working in the program’s best interests. This has included Hibbs asking Smart which players may need some opportunities to earn some extra money.

“I’ve asked, ‘Have any of the players come to you and say they sent their money to their parents? Do they need extra money?’ I’d like to help those people out first,” Hibbs said. “Stetson (Bennett) and Brock (Bowers), those guys have agents working on their behalf. Not everybody has that. I want to help the players who need it.”

As for recruiting, the Classic City Collective has a central hub that the coaches are able to use to show recruits what kind of NIL deals players are getting. The coaches are allowed to tell recruits how much money current players have earned and what kind of opportunities are available. However, the coaches cannot say these opportunities are guaranteed to the recruits themselves or have them sign any contracts.

“We are 100 percent aligned. Kirby and I, Josh Brooks and the athletic department,” Hibbs said. “I worked there, they trust me. They understand I am not going to put them in a bad position. I’m not putting them behind the eight-ball. That has allowed us a lot more flexibility. That has allowed us to get further down this road quickly because of those relationships. I’m very transparent with everyone with what we’re doing.”

It seems to me there are two approaches that can be taken when it comes to collectives:  one, allow the boosters to raise as much NIL money as they can without the school imposing any controls; and, two, placing some restrictions on the collective by running it subject to input from the program, even if that means some dollars are sacrificed.  Georgia, like Alabama, appears to be squared up in the latter camp.


Filed under Georgia Football, It's Just Bidness

19 responses to “Collecting the Collective

  1. Where does an unemployed bagman get a new job? Asking for a friend.

    Liked by 5 people

  2. NotMyCrossToBear

    Call me cynical, but I think a lot of these kids will go wherever the most money is offered up front (I’m looking at you Texas A&M). This reminds me of when I used to feel like we had the moral high ground because we did things “the right way” under Coach Richt.

    Liked by 1 person

    • Kirby seems to be doing a pretty good job with the size of the NFL contract argument. No one seems to be considering the value of the relationships Kirby and the staff build with these kids and their families. Our problem with doing things the right way in the past was the timing and volume of offers. We were offering some players way too late (see Watson, Deshaun) to have a chance.

      NFL development, winning and the college experience still mean something in the process.

      We’ll see which approach works the best, but Kirby seems to have made it clear that he likes the hand he has been dealt.

      Liked by 3 people

    • Biggen

      It’s not being cynical if it’s the truth is it? By and large, players will go were the money is now because the system is designed that way with no rules in place.

      Just selling Kirby’s coaching, development, rings, trophies, etc. isn’t enough any more. Now you have to have the Brinks truck in the parking lot at every official visit.

      Liked by 2 people

    • classiccitycanine

      Some kids might make their decision primarily based on the money, but plenty will factor other things into the decision: relationship with coaches, schematic fit, playing time, campus life, campus location, NFL prospects, championship odds, program culture, etc.


  3. RangerRuss

    One can be successful doing things on the up-and-up. There are many advantages to that approach not the least of which is insulating oneself from the baser elements of society.
    I’m of the belief that Kirby was raised right and has little tolerance for shortcuts or questionable behavior. I don’t think he’ll embarrass us.

    Liked by 2 people

    • 86bone

      Spot on RR!

      Liked by 1 person

    • jcdawg83

      As long as you are fine with being “almost good enough to win a championship” year in and year out, that approach will be fine.


      • RangerRuss

        That seems to insinuate that Kirby is running a dirty program. Maybe you have inside knowledge corroborating that fact, jcdawg83?


    • Bulldawg Bill

      “… insulating oneself from the baser elements of society.”
      I must profess my admiration for your vast experience in the baser elements of society.”

      Liked by 1 person

      • RangerRuss

        The peculiar aspect of running rogue is it seems to actually be more difficult than doing things above board, BB. Moonshining for instance. You have to deal with cutthroats and crooked law enforcement as well as having to deal with the more degenerate alcoholics when you do it at the user level. Constantly worried about being raided or invaded in addition to it being hard damn work. If you’re not paying attention you can ruin an entire batch most rikki tik. Hell, it’s easier simply getting a job. I understand the thrill of a high risk occupation. But there are legitimate, thrilling jobs that won’t land you in federal pound me in the ass prison.
        I never really gave it much mind when the ATF inspected my explosives magazines while not 300 yards away in a wooded hollow was a 12 gallon still churning out some of the finest whiskey known to man. It wasn’t my deal.


  4. jim1886

    It appears to me, based on what I have read and heard from so called experts, there are no boundaries.
    The NCAA has no enforcement and are afraid of antitrust law suits.
    All options are considered legal

    Liked by 1 person

  5. godawgs1701

    So how much money is Hibbs collecting for his trouble? It sounds like running this collective is a full time gig, so I’m wondering how much the people running them are taking as a salary for running it. I’m sure he left a decent salary, benefits, and state retirement behind at Butts-Mehre so this would need to be worth it. And while I’m sure things are operating on the up and up with this group given their close ties with UGA, how much grift is available out there for other collectives allegedly serving the athletes first and the programs second?

    Liked by 1 person

  6. Ozam

    The CCC may be in sync with the coaches and administration, but make no mistake about it, the CCC is in business to make money.

    They have sought out this alignment because they believe it is in their best interest financially!



  7. TripleB

    If it is true that the CCC is working in a more controlled manner than others, I like our chances of maintaining continuity when some form of controls or regulations are mandated down the road.


  8. whb209

    If the Georgia Collective can be competitive with the other collectives, then it comes down to Kirby and the opposing coach. This is old fashion recruiting . And I like our chances in that recruiting battle. We just need a spy in the other teams camp. Or we might just bug the kids house and his high school coaches office. This might seem shady. but all is fair in love and war.
    I have no problem with “shady”, I just love to win. OK, kidding about the spies and bugs, but get it down to old fashion recruiting
    (take money out of play), and we win.


  9. To paraphrase Kirby – if a recruit comes visiting and it is apparent that he’s all about the benjamins, he won’t be playing at Georgia.

    Liked by 1 person

  10. junkyardawg41

    I don’t understand why both aren’t true. CKS and Co. are going to promote what’s within the framework of compliant within the NCAA NIL rules and be silent on other “collective” work — aka letting the bagmen work to recruit players. Instead of having an analyst or on the field coach taking care of “the players on scholarship” problems, now he has a collective.