Changing dance partners

ESPN is out at the Big Ten.

So, CBS is trading a 3:30 slot with the SEC for a 3:30 slot with the Big Ten, eh?  Here’s the weird part:

All I can figure is Mickey told CBS that they would top any offer in order to get exclusive rights to the entire SEC broadcast package.  Damn.

By the way, this has to be good news for the Pac-12, doesn’t it?  ESPN’s got money to spend and the conference has got late night TV slots to offer.  Sounds like a match to me.

67 Comments

Filed under Big Ten Football, ESPN Is The Devil

67 responses to “Changing dance partners

  1. At least I won’t ever have a reason to listen to Gary Danielson again after the CBS package is gone. Too bad, Brad. Maybe you can get your old ESPN gig back.

    I’m guessing that means the SEC and ACC will be sharing ABC’s prime time spot with ESPN putting an SEC game on at 3:30. The question is what game will go off the board first. I would assume that will be the ABC prime time game (except WLOCP weekend).

    Liked by 1 person

    • I wonder what this means for Notre Dame. NBC gets an ND home game in prime time annually. If their exclusive B1G window is prime time, what will that do to that arrangement?

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      • miltondawg

        There was speculation that NBC was going to make a huge push for a cut of the B1G package. Listening to the radio this weekend while driving somewhere, it was thought that NBC would try to get it set up so that Notre Dame would have their home games on NBC which would be followed with or preceded by another B1G game on NBC. The carrot being dangled would be that just maybe this would open the door for Notre Dame to eventually join the B1G.

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        • Until the ACC GOR goes away, ND can’t join the Big 10 for football.

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          • miltondawg

            Notre Dame’s endowment is $13,500,000,000. A B1G annual payout with Notre Dame added would be more than 2x what the ACC annual payout is.
            If Notre Dame wants to get out of its deal with the ACC because Notre Dame thinks it is better to be in the B1G than be loosely affiliated with the ACC, it absolutely can.

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            • Notre Dame doesn’t need to join the Big 10 or SEC. Unless those 2 conferences go off on their own (doubtful), Notre Dame isn’t going to join a conference. They have demonstrated that they were ok with the Sankey playoff expansion proposal through Swarbrick’s involvement in the proposal and the vote they casted as a party at the table.

              I think ND considers the ACC to be just fine with them at this point. Can they pay the $90m-$100m to exit the GOR? Yes. Right now, do they need to? No.

              The Irish aren’t going anywhere until their NBC contract comes up for renewal. If Swarbrick can keep ND independent with another NBC (or another network) contract plus their ACC grant of rights for their other sports, he has no reason to change anything.

              Liked by 1 person

            • Tony BarnFart

              Almost certainly. But, if I understand it correctly (not having ACTUALLY read the documents) the GOR is an actual conveyance of an intangible asset that either reverts back with time or has to be conveyed back early, obviously with the consent of the rights holder. In other words, it definitely has more meat on it than a run of the mill contract / breach / liquidated damages.

              Perhaps Notre Dame holds an option on a buyback such that the price is predictable, even if large. If not, everyone has to go fresh to the negotiating table.

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    • fisheriesdawg

      Let’s be honest, there’s only going to be about one or two weekends a year where the top ACC game is a bigger draw than the top SEC game (and when Texas and OU join that might even be optimistic), so for all intents and purposes, that ABC 8 PM game is gonna be SEC #1 in any given week. Next is probably 3:30 ESPN, then noon ESPN, with the potential for those to swap order if CBS has first pick of B1G games in a week and it’s something notable like Penn State-Ohio State. After that would be the ESPN/2 night games and then SECN’s slots.

      ACC is generally going to get squeezed in where they can fit them.

      Liked by 1 person

      • I can’t imagine that Mickey is going to cannibalize its SEC prime time slot on ESPN (7:45) with the CBS equivalent game at 8 pm every week. I admit I don’t understand the economics of the TV business, but I can’t imagine slicing your core product (prime time SEC football) into 3 parts (ABC, ESPN, SEC Network) is what you would do.

        Liked by 2 people

        • fisheriesdawg

          That 7:45 ESPN game has been dropping in stature for a while now. Mickey has been using the 8PM ABC slot as their top slot at the same time. Now that they get the SEC, that’s where the top games are going.

          I think the 7:45 ESPN slot either gets the #4 SEC game or it gets the #1 ACC game. By the time you get down to the former, you’re either banking on fans of those two teams or channel flippers if the ABC game is a blowout.

          Liked by 2 people

          • The ESPN 7:45 slot is the #2 SEC slot. The SEC isn’t even eligible for the 8 pm ABC slot right now – it’s B1G, ACC or Pac 12.

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            • fisheriesdawg

              Right now, as in 2023, yes. Starting in 2024, Mickey gets to put SEC games wherever he wants because he owns all the rights.

              Liked by 1 person

              • Yes, I understand that. I believe that is also ESPN’s highest rated slot and is a big driver for people who pay cable and streaming subscriptions. It will likely be their #3 slot going forward unless they are planning to make the ESPN noon slot their #3 slot (as a ticket holder, that makes me want to puke because we’re going to get more not less noon kicks especially at home).

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        • Nil Butron is a Pud

          “I admit I don’t understand the economics of the TV business” can describe most of ESPN management.

          Liked by 3 people

    • Harold Miller

      I wonder if Brad is thinking, “Thanksgiving in Ann Arbor? This is bullshit!”

      Liked by 3 people

    • otto1980

      I just hope the SEC doesn’t go to Fox. Fox’s NFL and Racing coverage is the worst.

      Liked by 2 people

      • The SEC will never go to Fox. The B1GN is partially owned by Fox just as the SECN is partially owned by Mickey/ESPN.

        Liked by 2 people

        • otto1980

          Glad to read some good news in this era of evolution in CFB.

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          • One thing that Sankey gets right is that he wants a partnership. It worked with ESPN and CBS. I am concerned that the production value of the 3:30 game is likely to go down as a result of the change, but I would guess the 8 pm ABC slot is going to be highly desirable.

            Liked by 2 people

            • otto1980

              The 3:30 game has been treated as the prime spot. I never understood it as people have things to do on Saturday afternoon. Also most people go out at night and you have the sportsbar viewers at 8. Maybe the market is correcting that.

              In recent years ESPN has put value on the noon spot to keep viewers locked in ESPN after Gameday. UGA has been victim to that thought process with good but not great games. It will be interesting to see how this shakes out.

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      • godawgs1701

        Their college football coverage is the absolute worst thing ever. I am so glad that the national championship no longer is on Fox and if they ever get a piece of the CFP it’s going to be a disaster.

        Liked by 3 people

    • 81Dog

      This kind of torpedoes College Game Day, doesnt it? Why would Mickey ever go to a Big Ten site to promote teams they never show? They kind of avoided (not completely) CBS games even though they broadcast a lot of SEC games. I’m sure the sterile replacement will be fine. Does this mean the SEC Network’s Game Day equivalent is now redundant? Does the Fox game day show get a boost?

      I admit I have always liked Game Day, though not always the participants (looking at you, Desmond). C’est le guerre.

      Liked by 1 person

      • Illini84

        Sorry, got to tell my Rose Bowl Game Day story. We got to the golf course at about 4:30 am so we could go to the parade. There was a carload of guys next to us who had driven from Ft Hood, Texas got the game. None of them had ever been to Georgia game but they were big fans. They were all jacked up and started unloading big signs and saying “We’re going to Game Day”. They headed off and we made our way to the parade. Their car was still there but we never saw them. We learned the next day that Game Day was not at the Rose Bowl, it was at the Sugar Bowl!!!!

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  2. 79dawg

    Surprised the networks are really going to chop it up like this.
    I mean, going head-to-head with the SEC (on ABC, ESPN and SECN) and whoever is on Fox in primetime will probably work every third week when they have the first pick, but when they have the worst, it wouldn’t seem to work well. It doesn’t seem to make sense to pay big bucks for inconsistency in quality, but what do I know – maybe its cheaper than Dateline re-runs…..

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  3. moe pritchett

    Whoever gets the deal;
    Keep the music. That music is ingrained into my SEC brain.

    Liked by 2 people

  4. Dawglicious

    Here’s hoping B1G fans learn to hate Gary Danielson as much as we do!

    Liked by 1 person

    • 79dawg

      Gary was Brent’s “pardner” looking live at Big 10 games forever on ABC…. I’m sure they’ll savor his return…

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    • KornDawg

      The question is how will he justify mentioning Bama in every broadcast. It was easy with the SEC. Shit, what am I saying? He doesn’t have to justify it.

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    • Russ

      Eh, I like Gary. He usually has good insight and he’s biased against every team. At least he didn’t stomp on my heart in New Orleans like Todd Blackledge did.

      Liked by 4 people

      • Dylan Dreyer's Booty

        Agree. We swap Gary for Kirk Herbstreit or Greg McElroy or Beth Mowins or….
        I mean come on, Daniels has his faults, but be careful what you wish for; you might get it. I’m okay as long as my mute button works.😒

        Liked by 2 people

    • otto1980

      I’d take Gary over Uncle Vern or “What is Britney doing?” Mike Patrick

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  5. Russ

    Damn you, Mickey! I want my CBS!

    Liked by 3 people

    • Agreed. I’m one of those who actually likes Danielson and thinks the SEC on CBS has been hands down (and it’s not even close) the best college football broadcast product on television for at least the last 15 years.

      Liked by 10 people

      • moe pritchett

        It’s not that I like Gary; it’s love hate.
        He’s a pretty good analyst but he’s a bit of an ass.

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  6. rigger92

    What’s wild to me is that nobody cares about the eyeballs that watch “over the air” television. We’re a long way from messing around with tin foil on the rabbit ears to catch the SEC on CBS. If ESPN does care, they would have the 3:30 matchup on ABC.

    Liked by 3 people

  7. MGW

    Gonna be super weird to hear that song then see Iowa and Wisconsin take the field. At least Verne isn’t going to be calling the games. That would hurt.

    Liked by 1 person

  8. timberridgedawg

    Ohio State can’t play Michigan every week.

    The SEC is the product and owns the market. There is no substitute. CBS was just lucky to be along for the ride.

    Liked by 2 people

    • MGW

      You’re as right as you are wrong.

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    • This is my thought, too. Splitting the B games with NBC is a different world than showing Alabama or Georgia in a top 25 matchup each week and supplementing with LSU, A&M, Florida, & Auburn. They’ll either get a lot of lopsided games featuring OSU beating on Rutgers and Maryland or show a lot of Iowa and Michigan State struggling with the forward pass.

      Liked by 2 people

      • Fun exercise: Here is the B1G helmet schedule for 2022. I know this doesn’t take effect this season, but this is what NBC and CBS would be splitting between them:

        Week 1 B game – Penn State v Purdue
        Week 2 B game – Wisconsin v Washington State or Northwestern v Duke?
        Week 3 B game – Minnesota v Colorado? (I imagine Nebraska hosting Oklahoma is A & Auburn hosting Peen State is an SEC broadcast)
        Week 4 B game – Minnesota v Michigan State or Maryland v Michigan
        Week 5 B game – Northwestern v Peen State or Wisconsin v Illinois or Minnesota v Purdue or Indiana v Nebraska? depending on which teams stumble out of the gate
        Week 6 B game – Wisconsin v Northwestern or Michigan v Indiana
        Week 7 B game – Michigan State v Wisconsin
        Week 8 B game – Minnesota v Peen State or Purdue v Wisconsin
        Week 9 B game – BIG WEEK! You have MSU v Michigan and Ohio St vs Peen St this week. One has to be the B game. The second B game is Northwestern v Iowa.
        Week 10 B game – There is no A game, so everything is B or lower. Take your pick.
        Week 11 B game – Nebraska v Michigan? Indiana v Ohio State? That assumes Wisconsin v Iowa is the A.
        Week 12 B game – Indiana v Michigan State, Ohio State v Maryland, Illinois v Michigan, Peen State v Rutgers? Yuck.
        Week 13 B game – Michigan State v Peen State, Iowa v Nebraska, Minnesota v Wisconsin

        I know the B games in the SEC can be dog vomit, too, but there aren’t many of the above games that even warrant viewing on a second TV when there could be ACC, Big 12, or Pac 10? 12? whatever matchups competing for TV spots.

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    • David Chadwick

      This is where I’m at, too. But I guess what is driving the B1G money is sheer eyeballs because it’s not quality teams.

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  9. Hobnail_Boot

    Losing that intro song will be strange, but if it means no more Nessler then it’s a net win.

    F that dude.

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    • classiccitycanine

      See, I think Nessler is one of the best. When he was paired with Todd Blackledge, that was my favorite duo.

      Like

  10. stoopnagle

    Ooooo, Sankey’s fee fees (and all the SECistas) are really going to sting.

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  11. 69Dawg

    Well at least UGA will not be hidden on ESPN+ much.

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  12. I wonder if this means we’ll never see College GameDay at a B1G location again.

    Liked by 1 person

    • stoopnagle

      Nah. They’ve done Big Noon Saturday sites haven’t they? I can’t imagine they’re going anywhere but Austin in week 2 this year.

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      • stoopnagle

        Just a quick check and they did at least 3 Big Noon Saturday sites last year: Irish at Wisconsin, Michigan-Michigan State, and Ohio State-Michigan. But, hey, maybe they get so butt hurt they don’t do it? IDK.

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        • Nothing to do with Big Noon. It’s whether they want to give the Big 10 any publicity when they aren’t showing any Big 10 games across their various platforms.

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      • This is about Big 10 games after the new TV deals kick in. If the Mouse has no B1G games, why would they take their pregame show to Michigan-Ohio State?

        Liked by 1 person

  13. Previously Paul

    Perhaps a Stephen Stills palate cleanser?

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  14. Previously Paul

    I was thinking of this.

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  15. classiccitycanine

    Man, losing the SEC on CBS is a major bummer, but now you’re telling me the B1G gets the theme music and CBS paid more for B1G’s sloppy seconds than they offered for the SEC? Damn it Sankey!

    Like