Shot ($$).
Eddie Rojas, CEO of the Gator Collective, which he launched in August 2021. A former Florida baseball player who entered the NIL space with a crowdsourcing platform, Rojas hoped to make his alma mater known as “NIL U.”
He said of his collective in April: “I would venture to say the Gator Collective is paying more guaranteed money than any group in the country. When I write a contract, I want to make sure that we actually have the money in our account.”
Chaser.
Dec. 7: Rojas sends a termination letter regarding the $13 million contract, according to a program source close to the situation. There are conflicting accounts about why the deal crumbled and who pledged to pay what. Multiple conversations ensue between donors and athletic department members, including Castro-Walker and Stricklin. Some within the administration are only now getting up to speed on what was promised — the program aiming to keep these third-party NIL dealings at arm’s length. Yet these conversations ultimately focus on finding contingencies for keeping the class’ highest-profile recruit in the fold.
Leave the damned bottle on the table.
Is this a one-off misstep, or have the Gators completely flubbed their first swing at NIL? Why haven’t we heard of Alabama, Georgia or other SEC schools suffering such public embarrassments?
Anybody wanna tell him?
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