You will be shocked, shocked to learn that despite college football programs across the country spending millions of dollars to upgrade cellular reception inside their stadiums, most of their fan bases couldn’t care less about that, at least in comparison to what’s important. (h/t)
The most recent support for this surprising result comes from a new survey by the National Association of Collegiate Marketing Administrators and Oregon’s sports marketing center. It asked almost 24,000 students across the country to rank the factors that influenced their decision to attend games. By far the most important was a student’s interest in that sport. By far the least important was a stadium’s cellular reception or wireless capability.
The study is so counterintuitive that it seems like it must be an outlier—except that it is supported by similar polls in places where college football is massively popular.
At Michigan, when the student government asked undergraduates why they go to football games, what they found clashed with conventional wisdom: Michigan’s students simply didn’t care that much about mobile connectivity. In-game Wi-Fi wasn’t as essential as lower ticket prices or better seat locations. Among the seven possible improvements to the game-day experience, in fact, students ranked cell reception last.
The Southeastern Conference, which led all leagues in average attendance last season, has come to the same conclusion.
Now you – especially if you’re one of those people who actually spends money to go to college football games – may react to this with an insightful “duh”, but to the geniuses charged with managing the sport, this evidently comes as a major surprise.
One of the shocking things that schools have learned is that football fans, including students, currently care more about clean restrooms than fast Internet. In the recently released Oregon study, which surveyed students across all five power conferences, fans ranked cellular connectivity last on their wish list.
Gee. It almost seems like they never attend games.
And these are the folks charged with college football’s future. Good luck with that, peeps.