I’ll say it for the record: beer sales in Sanford Stadium are a matter of when, not if.
Why am I so confident of that? Because Greg McGarity just got cover from his mentor.
As the alcohol trend in college football continues to grow, Florida is the latest to jump on that revenue train.
In a press release Wednesday, the university announced that it will begin selling beer and wine at Ben Hill Griffin Stadium beginning with the 2016 football season. The catch, though, is that the sale of alcohol will be limited to the premium seating areas of the stadium, specifically the Holloway Touchdown Terrace and Evans Champions Club. The O’Connell Center, the home of the basketball Gators, will also offer alcohol to its premium seat holders.
The school made sure to note in its release that the decision to allow alcohol inside its sports venues is exactly plowing new territory.
Beer and wine sales are commonplace on campuses across the country, including at softball and baseball NCAA Championships. At least 34 schools sell beer at football games, including at least 14 that limit the sale to luxury suites and/or club areas. UF football suite holders have been able to stock alcohol in their suites for several years.
Yeah, they’re keeping it from the hoi polloi at the start. That won’t last, though, ’cause the great unwashed are where the money’s at.
In any event, stay thirsty, Dawgnation. Beer is coming.