According to SunTrust-sponsored analysis by Wakefield Research (h/t), the average cost for college football fans in the Southeast this season will be $1,212. The average cost increases to $4,232 if hotel stays are included.
Cost is defined in the study as
The Southeast college football fan cost analysis was created by Wakefield Research using publicly available data. Each of the 14 teams included in the study were assessed across 14 variables (seven major and seven sub-variables). Unless otherwise stated, “ticketing” includes “ticket price” and “donation”. Data was collected between August 13-23, 2018. Ticket Price: The lowest priced season ticket providing access to 7 home games per team.
- Donation: The lowest priced season ticket donation amount.
- Parking: The sum of individual parking passes for each home game of the season, available through StubHub.
- Merchandise: The average price of a jersey plus the average of the highest and lowest priced cap listed at the official store of each team.
- Tailgating: The price of a single cooler and portable grill plus the price of seven purchase (one for each home game) of: a case of beer, a 10lb bag of ice, a bag of 50 plastic cups, and two packs of 10 hot dogs.
- Stadium Concessions: The price of a hot dog plus a regular soda at each team’s home stadium.
- Hotel: The average cost of a one-night stay in a minimum 3-star hotel within 3.5 miles of the stadium. Two games are used as a proxy for the season: The Saturdays when each team plays their second and third game in their home city against an SEC opponent.
SEC schools are ranked in order of total costs minus hotel expense. Topping the list is our beloved University of Georgia. (UGA drops to third when you add hotels to the equation.) It’s a decent chunk of change.
In connection with the study, a survey was conducted asking people what they were willing to forego to meet the expense of going to games.
SunTrust didn’t survey ADs about this, and, frankly, I’m more interested in hearing what, if any, data like this portends — particularly, the notion that fans have to weigh on what essentials they spend their disposable income.
It doesn’t sound like a question keeping Greg McGarity up at nights these days, but Ole Miss’ Ross Bjork has evidently been giving the matter some thought.
Might as well be speaking a foreign language, methinks. Sigh.