On the surface, this doesn’t sound unusual.
Getting the best seats for University of Texas sporting events will be based on a new loyalty points system tied to how much a fan donates or spends on tickets.
“Big deal”, you say. “What’s so new about that?”
How is the Loyalty Points program different from the previous priority system?
Previously, priority was based on your current year’s annual giving and the sport specific program (i.e., season tickets in football, basketball, baseball). Loyalty Points looks at cumulative giving, as well as your current annual contribution.
In other words, you want the perks with your football season tickets? Then you’d best be prepared to pony up in some other sports, too. ‘Cause those perks aren’t insignificant.
How will Loyalty Points be applied to parking, AT&T Red River Showdown tickets, post-season tickets, etc.?
Loyalty Point rank will determine the order in which season ticket members select or are assigned locations for parking, AT&T Red River Showdown tickets, post-season tickets, etc
I’ve got the feeling this is an experiment that will be watched by plenty of other ADs at football oriented schools to see if it encourages the fan base to dig a little deeper into their wallets. These days, it’s all about the loyalty, y’all.