Honestly, I’m surprised Georgia Tech didn’t think of this sooner.
With an intention to optimize pricing, capture revenue and remove the middle man, Georgia Tech will test a different ticket sales strategy for its home game against Georgia in November.
The Tech ticket office will put tickets for the annual rivalry game on sale Sept. 9, but rather than selling them at a fixed price, will adjust prices based on demand, not unlike how secondary market websites like StubHub or Vivid Seats operate…
… The department will set prices based on recommendations from Atlanta-based Kaizen Analytix, which uses artificial-intelligence algorithms incorporating ticket transaction data and other factors to determine pricing models. The prices will begin at $130 for tickets in the upper corners of the east and west stands. (The seats in the upper north stands are part of Georgia’s 8,000-seat allotment.) For the 2017 game at Bobby Dodd Stadium, the average ticket price on StubHub was $162.
Don’t think other programs (which shall remain nameless) won’t be watching this experiment closely. Cutting out the middleman for games with huge demand makes a ton of financial sense — not to mention from the consumer’s standpoint, at least you know for sure you’re dealing with a legitimate seller, as opposed to shitheads like this dude.
If you’re one of those who elects to buy tickets through Tech, let us know how the experience goes. I’ll be curious to see how Georgia fans drive this particular market exercise.