I had to chuckle when I read Stewart Mandel’s opening to this week’s Mailbag ($$):
Brand bias is a very real thing among those of us who cover college football. It’s why we continually overrate teams like Texas and USC while assuming Clemson would revert to the mean as soon as Deshaun Watson left the building.
And it’s probably why ostensibly informed writers like me and Bruce Feldman thought South Carolina was going to give Georgia a game last weekend.
Does that mean the Gamecocks don’t have a brand bias?
BTW, Mandel’s all aboard the Kirby train now.