The West Coast comes up a little bit short in the fan enthusiasm department this spring.
But let’s be fair: The Pac-12 will never be on equal footing when it comes to Tier 1 money … assuming all three conferences are in the same contract cycle … because of the difference in fan passion and market penetration for advertisers, and there is a very clear and recent example to illustrate this situation:
Spring game attendance.
It’s not the only measure of passion — and passion means ratings and market penetration and advertising dollars for the networks — but it’s a pretty darn good one.
Nobody should expect the Pac-12 to draw at SEC and B1G levels, but the difference is more striking than you might think…
Oregon scrimmages this weekend and should have the largest crowd in the conference, by a significant margin. I’ve included the Ducks below, even though it’s a projection, because it paints a more complete picture of the Pac-12’s spring attendance relative to the other conferences.
It would have been unfair to exclude the biggest crowd just because of timing.
But even with the Ducks, the Pac-12 has just two of the top-25 crowds … and seven of the bottom 10.
If the fans don’t care, the cable service providers won’t either.