The pods are a super limited-promotional item, available in a single bar during London Cocktail Week, which ends on Sunday. They were devised by the staid scotch brand The Glenlivet and the award-winning bartender Alex Kratena, who have said the capsules, which are bound by seaweed protein, are a stunt of sustainability marketing. Such boring strictures of reality did not prevent people from making jokes about how the pods would soon be omnipresent at outdoor concerts and frat houses. The pods drew quick comparisons to everything from Jell-O shots to Gushers fruit snacks, in addition to the laundry-detergent capsules that became a meme in 2018 after several dozen teens ate them on YouTube.
Many other people looked upon the scotch pods and saw nothing but pure, open-container law-circumventing brilliance. The capsules seemed perfect for sneaking booze into nearly anywhere. When asked if the pods were intended to be a futuristic evolution of the flask, a representative for Glenlivet seemed vaguely horrified and assured me that the capsules were intended to be consumed by adults as a novelty during the week’s cocktail convention. They’re “almost like a cocktail version of El Bulli’s spherical olive,” she said via email, apparently distressed that the internet had taken up a litany of less luxurious comparisons.
I’m just sayin’.