Tag Archives: Beer

Opening the flood gates

You can see where this is headed.

Over/under on when beer sales commence in beautiful Sanford Stadium?

15 Comments

Filed under The NCAA

“I think being able to serve beer to them is part of that experience.”

And what an experience:

University of Texas officials might feel a bit of a buzz after selling more than $1.8 million during the school’s first year offering alcoholic beverages at Longhorn football games.

My favorite part of the math…

Alcohol accounted for more than half of the $3.7 million in food and drinks sold at the stadium.

At some point, it’s going to be hard for your average athletics department to ignore that.

31 Comments

Filed under It's Just Bidness

“People like to drink at football games.”

The math of selling beer at college football games is pretty simple.

In an era of seven-figure coaching salaries and demands for more resources for athletes, universities are always looking for ways to increase revenue. But college football is also eager to keep up attendance, which averaged 44,190 last season, the lowest figure since at least 2003, according to the N.C.A.A. In the era of high-definition home televisions, fan experience is the focus of many athletic directors’ offices.

In that environment, alcohol sales are a moneymaker. West Virginia’s athletic director, Shane Lyons, said last month that “approximately $500,000 a year just in beer comes back to us.”

Not only is that nothing to sneer at, it’s enough to overcome certain squeamish qualms.

“I feel like we’ve been a pilot program — people have seen it work,” West Virginia’s Lyons said, noting that Maryland and Texas had contacted West Virginia for advice before deciding to begin beer sales this fall.

Not everyone is comfortable. West Virginia’s president, E. Gordon Gee, who as a Mormon does not drink, said he was reluctant to maintain the policy when he returned to the university last year but was persuaded to do so by the Board of Governors.

“I’m sometimes conflicted about it,” he said, “because I do believe one of the main issues confronting universities is alcohol abuse — binge drinking.”

And the decision to sell beer in the stadium will have such an impact on that.  Like another policy in fact does.

At West Virginia, the introduction of general-admission alcohol sales was paired with the elimination of so-called passouts. Though the term is not a deliberate pun, passouts — which allowed fans to leave and re-enter the stadium during Mountaineers games — contributed to binge drinking in the parking lots at halftime.

“I used to park my motor home outside the stadium,” Jay Gerber, 65, said as he stood at his seat near the 50-yard line. “Was nice to come and go.”

His bathroom was probably easier to access, too.

There is a certain hypocrisy to allowing alcohol to be consumed in the well-heeled section of the stadium – one of the perks, ‘ya know – and denying it to the rest of the season ticket holders.  But buried in the article is the most hilarious defense of the practice you’ll ever see.

“Whether it’s alcohol or any other improvements,” she said, “it’s important to keep some of what people love about college and not make it a mini-N.F.L.”

Heavens to Betsy, not that!  Get thee away, demon alcohol!

5 Comments

Filed under College Football, It's Just Bidness

Driven to drink

An Orlando bar announces it will give away free beer to its patrons during UCF games until the team wins one.  That could take awhile.

And that could lead to the real problem:

Whitacre says he hasn’t heard from the school’s athletic department, which probably is rooting harder for its team to win this weekend. If not, the student crowd, or at least the upperclassmen, could be spending the Oct. 10 home game versus Connecticut at the bar instead of being in the stands.

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Filed under It's Not Easy Being A Mid-Major

My kind of woman

I know it’s non-Dawg – hell, it’s non-football – but when somebody’s really got it together, I gotta share.

You go, girl!  Have one on me.

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Filed under Uncategorized

“And, it will enhance the fan experience at Terp games.”

Maryland intends to join the ranks of beer providers at football games, because, you know, it’s all about being able to “enhance the fan experience in the facilities”.  The fact that the school will make money is just an added bonus.

I do like that there’s an egalitarian side to this.

In 2008, the university decided to allow beer and wine sales starting in the 2009 football season in Byrd Stadium’s 64 new luxury suites. That policy — similar to policies at many other schools — states that suite sales must be carefully monitored, sales personnel trained and certified, and drink maximums enforced.

“Beer and wine sales are already available to the hundreds of fans in the boxes and mezzanine level at our sports venues,” Loh noted in the letter. “This proposal will extend that option to fans seated elsewhere.”

Of course, there are those who don’t think the plebes can hold their booze.

“We told them we didn’t think it was a good idea,” Charles W. Caldwell III, chairman of the county’s Board of License Commissioners, said Wednesday of being briefed recently on the plan. “I don’t think they paid any attention to us.”

Maybe it’s because you don’t pay as well, Charles.

13 Comments

Filed under It's Just Bidness

Friday morning buffet

The season’s only a couple of weeks away.  You need to keep up your strength, so fill up.

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Filed under BCS/Playoffs, Georgia Football, Mike Leach. Yar!, Mumme Poll, Political Wankery, The Blogosphere, The Body Is A Temple, The NCAA