Tag Archives: Beer

“All the girls were accompanied [to games] by Captain Morgan.”

The future of beer sales at college venues, in two quotes:

One:  “We all saw it,” Lyons said. “You see it in pro sports. They control it. People are staying at home, watching on TV, having a cold beer. Now you’re hearing, ‘I want to come [to the game] and have a cold beer.'”

And two:  “We’re not talking about life-changing money,” said Kristi Dosh, a sports business contributor to Forbes. “But expenses have gone up.” 

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Filed under College Football, It's Just Bidness

Beer, with a twist

Per SB Nation’s Ohio State website, “After an evidently successful pilot program selling beer on only the suite level of Ohio Stadium, Ohio State stadium operations and athletics announced Wednesday that beer would be available stadium wide at fall football games during the 2016 season.”

Here’s the neat trick.

One can only imagine Jimmy Williamson’s reaction if they ever tried that in Sanford Stadium.

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Filed under Big Ten Football

Raise a glass for the reserve fund.

If you’re looking for another tell regarding beer sales at Sanford Stadium, check out this coy answer from Greg McGarity.

Will Georgia raise a glass for the sale of chardonnay or local craft-beer like Terrapin or Creature Comforts while fans cheer on the Bulldogs?

Not right now, but athletic director Greg McGarity didn’t rule out what could happen in say five or ten years.

“Who knows?” he said. “There’s a risk and reward in all of that. It’s just something that has not been an issue for us right now. We have not gone down that route. Who knows what will happen as far as revenue opportunities?”  [Emphasis added.]

Actually, we all know what happens as far as revenue opportunities go, Greg.  You’re just waiting for the right amount of cover against the inevitable clucking.  Sooner or later, I know you’ll find the right moment.

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Filed under Georgia Football, It's Just Bidness

Cold beer here!

I’ll say it for the record:  beer sales in Sanford Stadium are a matter of when, not if.

Why am I so confident of that?  Because Greg McGarity just got cover from his mentor.

As the alcohol trend in college football continues to grow, Florida is the latest to jump on that revenue train.

In a press release Wednesday, the university announced that it will begin selling beer and wine at Ben Hill Griffin Stadium beginning with the 2016 football season.  The catch, though, is that the sale of alcohol will be limited to the premium seating areas of the stadium, specifically the Holloway Touchdown Terrace and Evans Champions Club. The O’Connell Center, the home of the basketball Gators, will also offer alcohol to its premium seat holders.

The school made sure to note in its release that the decision to allow alcohol inside its sports venues is exactly plowing new territory.

Beer and wine sales are commonplace on campuses across the country, including at softball and baseball NCAA Championships. At least 34 schools sell beer at football games, including at least 14 that limit the sale to luxury suites and/or club areas. UF football suite holders have been able to stock alcohol in their suites for several years.

Yeah, they’re keeping it from the hoi polloi at the start.  That won’t last, though, ’cause the great unwashed are where the money’s at.

In any event, stay thirsty, Dawgnation.  Beer is coming.

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Filed under Gators, Gators..., It's Just Bidness

Opening the flood gates

You can see where this is headed.

Over/under on when beer sales commence in beautiful Sanford Stadium?

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Filed under The NCAA

“I think being able to serve beer to them is part of that experience.”

And what an experience:

University of Texas officials might feel a bit of a buzz after selling more than $1.8 million during the school’s first year offering alcoholic beverages at Longhorn football games.

My favorite part of the math…

Alcohol accounted for more than half of the $3.7 million in food and drinks sold at the stadium.

At some point, it’s going to be hard for your average athletics department to ignore that.

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Filed under It's Just Bidness

“People like to drink at football games.”

The math of selling beer at college football games is pretty simple.

In an era of seven-figure coaching salaries and demands for more resources for athletes, universities are always looking for ways to increase revenue. But college football is also eager to keep up attendance, which averaged 44,190 last season, the lowest figure since at least 2003, according to the N.C.A.A. In the era of high-definition home televisions, fan experience is the focus of many athletic directors’ offices.

In that environment, alcohol sales are a moneymaker. West Virginia’s athletic director, Shane Lyons, said last month that “approximately $500,000 a year just in beer comes back to us.”

Not only is that nothing to sneer at, it’s enough to overcome certain squeamish qualms.

“I feel like we’ve been a pilot program — people have seen it work,” West Virginia’s Lyons said, noting that Maryland and Texas had contacted West Virginia for advice before deciding to begin beer sales this fall.

Not everyone is comfortable. West Virginia’s president, E. Gordon Gee, who as a Mormon does not drink, said he was reluctant to maintain the policy when he returned to the university last year but was persuaded to do so by the Board of Governors.

“I’m sometimes conflicted about it,” he said, “because I do believe one of the main issues confronting universities is alcohol abuse — binge drinking.”

And the decision to sell beer in the stadium will have such an impact on that.  Like another policy in fact does.

At West Virginia, the introduction of general-admission alcohol sales was paired with the elimination of so-called passouts. Though the term is not a deliberate pun, passouts — which allowed fans to leave and re-enter the stadium during Mountaineers games — contributed to binge drinking in the parking lots at halftime.

“I used to park my motor home outside the stadium,” Jay Gerber, 65, said as he stood at his seat near the 50-yard line. “Was nice to come and go.”

His bathroom was probably easier to access, too.

There is a certain hypocrisy to allowing alcohol to be consumed in the well-heeled section of the stadium – one of the perks, ‘ya know – and denying it to the rest of the season ticket holders.  But buried in the article is the most hilarious defense of the practice you’ll ever see.

“Whether it’s alcohol or any other improvements,” she said, “it’s important to keep some of what people love about college and not make it a mini-N.F.L.”

Heavens to Betsy, not that!  Get thee away, demon alcohol!

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Filed under College Football, It's Just Bidness