A beer and a fashion statement

Courtesy of reader Bourbon Dawgwalker, I’ve been alerted to what sounds like a stylishly refreshing malty beverage.

If that doesn’t sell you, see if this doesn’t set your mouth watering.

Jorts Munchen Lager

Randy exhaled a shallow sigh of temporary relief. His Gators just made first down with a minute and a half to go. All they need is a few more yards to go to be within kicking range. Three points to win the game. Dagnumit, they really need this win after their loss last week. Adjusting his favorite shorts that he had fashioned from his favorite pair of Wranglers, Randy remembered those ribs smoking on the grill need to be flipped. His lawnchair creaks as he gets up. Ambling over to his Weber, he grabs another pale lager from the cooler.

Randy sounds like fun.

Finally, there’s this.

Jorts and boots… yeah.

Sadly, it doesn’t appear that Jorts is distributed outside of the Northwest.  Sure would make for a great addition to any Dawg’s Cocktail Party cooler.

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Today, in brewery science

This may be the most perfect marriage of beer and university yet.

I don’t think the school currently allows beer sales in the stadium, but I imagine until then, it’ll do fine at tailgates.

Stay thirsty, my fans.

So, one year in to Ohio State selling beer in the stadium, it turns out sales generated more than $1 million in revenues and school officials report they actually experienced fewer problems with fans at games this year than in previous years.  Sounds like a win-win to me.

Now, if they could just do something about their fans’ taste in cold malty beverages.

(h/t)

These football games are making me thirsty.

Ohio State raised more than $1 million in its first year of stadium beer sales.  (And look at some of these other numbers.)

I really don’t see how McGarity can ignore that kind of revenue stream forever.

(h/t)

Coming home, with beer experience

A former B-Mer is returning to Athens.

Josh Brooks is returning to Georgia for a high-level job in the athletic department.

Two and a half years after leaving the school, Brooks is on the way back to become executive associate athletic director and chief operating officer. He has resigned as deputy athletic director at Louisiana-Monroe to take the UGA position, according to the Monroe News Star and NBC10news.net.

He brings with him an interesting entry on his updated resume.

He was hired away from Georgia to become athletic director at Division III Millsaps College in Jackson, Miss., where he drew attention to the school by adding a beer garden and kids’ zone to home football games.

What’s that… “beer garden”, you say?  Hmmm.  My first thought is that nobody’s gonna care.  Then again, if McGarity can hit up contributors for the cost of the improvements like he has the IPF and baseball stadium, what’s the downside to picking up a new revenue stream with no upfront expense?  And that’s before you even get into the bidding for naming rights…

Today is a holiday.

Just thought I’d mention it.

Bottoms up! 🍺 #NationalDrinkBeerDay pic.twitter.com/KOVxxid00q

— The Simpsons (@TheSimpsons) September 28, 2016

Go celebrate.

You can never have too much beer.

Fun fact: 545,000 beers were ordered for the Battle at Bristol on Saturday between… https://t.co/gVOLw9gicb pic.twitter.com/iODrhcIjOJ

— David Hale (@DavidHaleESPN) September 8, 2016

What really sells that picture are the beers being stacked up in front of a funnel cake stand.

Though, now that I think about it, that’s only a little more than three beers per fan in attendance.  I guess the kids will have to drink less.