Believe it or not, this doesn’t surprise me.
The latter point first: The CBS broadcast contract isn’t regional; it’s national. Technically speaking, the SEC isn’t adding any new eyeballs to the deal by bringing Missouri and Texas A&M to the table. So CBS isn’t acting impressed. You know what would impress CBS? A nine-game conference schedule.
And on point the first? Well, if you’re Mike Slive and you’re used to getting your way, there’s only one response you’ve got to CBS’ recalcitrance. Your own network! (Plus, that probably feeds into a few presidents’ egos who want to have what their peers in the Big Ten and Pac-12 already boast of having.) Problem is, it’s not really much of a threat, as CBS is hardly interested in what the SEC will be throwing on its own network. There’s also the issue of how much schools like Florida, which makes a good deal off of Tier 3 rights, are going to be willing to subordinate their interests to the greater good. (Answer: not very, thanks.)
All of this does make me wonder how much due diligence Slive had performed with the networks before embarking on the SEC’s expansion journey. The jury is still out on how good a job he did negotiating the existing broadcast deals.
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UPDATE: Here’s the full SBJ piece. If all the SEC is talking about spinning off into its own network is what it had already sold off before, then it’s certainly a doable deal. As for CBS, this is the nut graf:
CBS still will carry the same number of football games each season as part of its package, and network executives are arguing that schools such as Alabama, Florida and LSU—not Missouri and Texas A&M—drive the value of the conference. Without additional inventory, CBS’s stance has been that it shouldn’t pay more solely because the conference added two new schools. [Emphasis added.]
You could argue – and CBS probably has – that, if anything, expansion waters down the inventory, because sticking with an eight-game schedule means that some of the conference’s premier draws will play each other less often.
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