Talk fast, because speed kills.

Really neat post from Chase Stuart about another trend in offense:  one-word play calls.  The guru is Oregon’s Chip Kelly.

Kelly told the Patriots he was moving to a no-huddle that only used one word to signify everything involved in a play.

Sideline calls take too long. Wristbands too.

One word is all that is needed.

“The things they’re doing now, they’re even faster,” [Ravens tight end and former Oregon player Ed] Dickson said. “They have things where they can call one thing and it’s going to tell them formation, plays, everything, and all you have to see is coverage.”

The collective Patriots’ response to Kelly’s assertion was, basically, “You run an entire offense like that? How do you get the players to comprehend that?”

Kelly declined to be interviewed, but those with knowledge of the discussion said Kelly laid out his rationale.

Players memorize thousands of words in songs, hundreds of movie lines, and many other things involving pop culture.

Why can’t players have instant recall of a handful of concepts? Heck, everybody knows No. 2 on a McDonald’s menu gets you a Quarter Pounder, medium fries, and a drink.

“It’s kind of easy,” Dickson said. “It comes with repetition. A lot of guys learn different. Myself, I just needed to be out there repping those plays. The more comfortable you get, the faster you’ll go. He wants to make it easier to where you’re not thinking about anything, you’re just going fast. Make it as simple as guys can learn it so you can go really fast. That’s the key, making it simple for your players so they can play at top speed.”

There’s something so simple and yet so brilliant about that approach.  You’d think even Gary Danielson would approve.